ehma cyprus 2016 - "drivers & trends of luxury hospitality"

Limassol – April 9th 2016

Charles van Goch & Stephanie van Oorschot

1994 2004 2007 2008

Baby Boomers 1946-1964 51-69

Generation X 1965-1977 38-50

Generation Y 1978-1994 21-37

Baby Boomers Generation X Generation Y

Work Ethic & Values

Workaholics Desire quality Personal fulfillment

Eliminate the task Self-reliant Want structure & direction

What’s next? Multitasking Goal oriented

Work is… An exciting adventure A difficult challenge A contract

A means to an end Fulfillment

Leadership style Consensual & Collegial

Everyone is the same Challenge others & ask why

T.b.d.

Interactive style Team Player Entrepreneurial Participative

Communication In person Direct Immediate

E-mail Voicemail

Feedback & rewards

Money Title recognition

Sorry to interrupt, but how am I doing? Freedom is the best reward

Whenever I want it, at the push of a button Meaningful work

Messages that motivate

You are valued You are needed

Do it your way Forget the rules

You will work with other bright & creative people

Work & family life

No balance Work to live

Work – Life balance Life balance

Why don’t young(er) or new EHMA members return?

They miss people from their own generation

They are not addressed or interacted with

The programme doesn’t always appeal

Our Experience

Our Experience

Our Experience

pillars q-staff

Goals

Closing the generation gap in EHMA

Integrating a new generation, with a tailor made programme

Arranging sufficient funding to ensure better price-quality balance for Young EHMA members

Low treshold for getting to know EHMA, attracting future EHMA members

Stakeholders Young EHMA Board (direction & decisions)

S4H (organizer & backoffice)

Q-Staff (content & training)

Representative(s) of EHMA Board

Ambassador Board (advice & guidance)

Chairmen of EU hotel associations

EHMA (board) members or national delegates

Young GM’s/OM’s in European cities

Representatives of partners

Knowledge Partners

Young EHMA Members

25-35 years old

Working in 4*+ hotel

GM ambition and potential

Graduate of a Hotel Management School

Wants to invest in him/herself

Independent attitude

English speaking

Recruitment

Via current EHMA members

Via the network of S4H

EMCup

HotelloTOP

Partnering Hotels & Hotel Chains

Video pitch selection

HotelloTOP Partners

HotelloTOP Partners

EMCup Partners

EMCup Partners

Programme 2017

Parallel to EHMA General Assembly

Separate hotel & content programme

Shared social programme

Business Model

Expected Growth

2017 2018 2019 2020 2021 2022 2023 2024

40 80 130 190 260 350 420 500

Participation

Participation Fee € 495 pp Including; Hotel, F&B, training material Excluding; Travel expenses

Target 2017 40 participants, 10 countries