ektron london conference: keynote - bill rogers and tom o'brien

Bill Rogers CEO and Founder

Tom O’Brien VP Product Management

Technology is innovating

faster than ever

Marketers need more

information about users

• Who?

• What and where?

• How long?

• And what was the outcome?

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TREND 1:

It’s a multiscreen world

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TREND 2:

The cloud is driving

efficiency and agility

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TREND 3:

Marketing is shifting to

inbound

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TREND 4:

Personas drive digital

marketing

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TREND 5: Search is becoming the

foundation for personalized

experiences

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We are focused on…

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Making content authors

and marketers as

productive as possible

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Helping digital marketers work FASTER, SMARTER

and INCREASE IMPACT

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Providing the best tools

for the inbound

marketing recipe

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Empowering web teams to

easily deliver great MOBILE

EXPERIENCES

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Helping organizations reduce

cost and complexity for their

websites

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Enabling developers to use MVC,

REST, HTML, CSS, JavaScript and

other technologies to CONNECT

and EXTEND SYSTEMS to build great

experiences

Tomas O’Brien

VP, Product

Management

Copyright © 2013 Ektron, Inc.

YOUR FEEDBACK DRIVES US

• Usability Testing

• Beta

• User Focus Groups

• Ektron’s Inner Circle

• Product Feedback

• ProductManagement@Ektron.com

http://go.ektron.com/user-feedback

Copyright © 2013 Ektron, Inc.

SEARCH

PERSONA

MA NA GEM E N T

USE R

EXPER I EN C E

MOBILE

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Improved connections via experiences that are

optimized for smartphones,

tablets and desktops

Increased engagement with targeted, relevant

content

Enhanced acquisition

and retention of customers

by making easy to find just

the right information

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Increase

relevancy and

engagement

for more leads with easy to use

tools to create

personas, target

content and

understand activity

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Manage the

mobile

experience by easily

setting

breakpoints

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Work faster and smarter by previewing content on mobile

devices

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Increase

engagement with content

tailored to

specific

devices

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Boost

context by swapping

images for

different

device types

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More pages,

longer visits,

decreased

bounce rate with faceted

search

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Increase productivity with

the Content Dashboard to

filter and find the content you need

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Create

content faster by dragging

and dropping

images into the

editor

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Easier content

editing and

greater control with basic and

advanced styling

and properties for

tables, images, text,

paragraphs, divs,

spans, headlines,

lists, block quotes

and more

Thank you