elevate to trusted advisor in ux

Elevate to

September 2016

Trusted Advisorin UX

Michael Vaughn Director of Digital Experience

A UX Journey in a Corporate Vortex

Setting Yourself Apart and Make a Difference

Six Common Challenges and How to Overcome

Just Fix the UILeadership Heavy

Environment

Too Many Style Guies

Misunderstanding CX and UX

Changing a “We Can’t” Mentality

Strong Willed Front End Dev

I Just Wanna Be Pretty!!

I Just Wanna Be Pretty!!

Challenge

UX is not just UI

Typically lead by the development team either new to UX or doesn’t see the value

Client hoping for a “quick” and inexpensive fix

How To OvercomeClearly Define Goals and Objectives Prior to Kickoff

How To OvercomeEducate and Inform about User Experience

High level process overview Bottom line value

How To OvercomeDo a UX Project Pilot

Find someone within the client’s organization to sponsor Collaborate with business/product/marketing/development

The Broken Experience

Too Many Cooks in the Kitchen!

Challenge

Everyone has an opinion and is strong willed

Leaders are constantly changing their mind

There’s no clear defined direction

How To OvercomeDetermine who is the

Coach, Influencer, Champion and Enemy (Ideally prior to kickoff)

How To OvercomeFind a sponsor (champion) and adopt a plan

Titles Don’t Always Align with Roles

Don’t Move My Cheese!! Fun times with Front End Dev

Challenge

Strong opinions of UI elements and/or tools

They’re misinformed of what UX is and the value

Fear of change and doing things differently

How To OvercomeGet the front end development team involved in the beginning

How To OvercomeEducate and inform of UX best practices

How To OvercomeKeep reinforcing the message that the solution is about the user

The $36,000 Line Break

Style Guides, We’ve Got Plenty!!

Challenge

They’re multiple versions, often outdated

No governance in place

Style guides don’t align with corporate image

How To OvercomeCatalogue and build a matrices of all guides

How To OvercomeWork on getting approval for a governance

http://www.martigold.com/pattern-libraries/

UX

CX

Challenge

A misunderstanding of “What is UX”

In the midst of a corporate identity issue

There’s disparity between departments

How To OvercomeLevel set goals and objectives, take a step back and recommend a digital strategy session

How To OvercomeWork with key stakeholders and build a roadmap.

If needed, do this during the current project but incorporate the long tail approach

Converting from We Can’t to We Will

Challenge

Morale might be down

Lazy, sedentary people

Negative mentality

How To OvercomeBuild a tribe

How To OvercomeGet some short wins and evangelize

How To OvercomeDevelop a plan collaboratively with team

“The price of success is hard work, dedication to the job at hand and the

determination to win or lose, we have applied the best of ourselves to the

task at hand.” - Vince Lombardi

Power Moves

Consultant or Contractor?

Be a UX Maverick!

2015

vaughncreative.net/bigd2016

Use a Defined Understanding Design Brief Template (DU) vaughncreative.net/bigd2016

Know When to Hold ‘Em, Fold ‘Em, Walk Away and To Run!- Kenny Rogers

Recap on How to Overcome Challenges

Convert “Just Fix the UI” Mentality

Clearly Define Goals & Objectives

Educate & Inform About UX

Do a UX Project Pilot

Overcome Having Too Many Leaders

Determine the: Coach/Influencer/Champion/Enemy

Find a Sponsor & Adopt a Plan

Achieve Synergy with Dev

Get Them Involved in the Beginning

Educate & Inform about UX

Keep Reinforcing - User Comes First

Unify and Simplify Style Guide

Catalogue and Do Gap Analysis

Build a Matrices

Get Approval on Governance

Convert a We Can’t Mentality

Build a Tribe

Get Some Short Wins & Evangelize

Develop a Plan Collaboratively With Team

Clarify and Drive CX with UX

Level Set Goals & Objectives

Work with Key Stakeholders Build a Roadmap

Elevate to Trusted Advisor in User Experience

Close Q A Slide

“Lead with a Servant Heart”Brian Sullivan

@BrianKSullivan

- Nick Finck

@NickF

“If we believe UX is a role & not a field, we are limiting the potential for many roles.

The Six Core Disciplines of User Experience

- Nick Finck

User Research

Content Strategy

Information Architecture

Interaction Design

Visual Design

Usability Evaluation

@NickF

“If we believe UX is a role & not a field, we are limiting the potential for many roles. My old model still holds true”

Thanks! Any Questions?

Michael Vaughn Director of Digital Experience

@mcvaughn /michaelcvaughn