elevator pitch - enterprise

« Elevator pitch »Or the art of convincing 

during the rise of an elevator

What do you need to achieve

your « elevator pitch » ?

Your idea :An absolutely brilliant one!

A very, very short time :

Time to rise from the ground floor to the tenth floor ...

A target audience:

Who can help you lead your project to success ...

A goal:

Create the opportunity for a new meeting

to explain them more!

Where and when to use 

your "Elevator pitch"?

During a brief encounter…

But also for:

Your home page… To succeed havingan appointment ...

A conference…

A presentation…

How can you structure

your pitch?

1. The attentioncatcher

Create the surprise,catch the attention,

but without too muchexagerating!

2. A problematicsituation

or

An unmet need for your beneficiaries...

3. Your solution !

The other solutions, fromyour competitors, and…

4. Your advantages

The othersolutions

Yoursolution

5. Conclusion(your call to action)

Get an opportunity to deepen the topic, an appointment

for a meeting, a phone conversation,

a presentation, a conference, a demonstration ...

Watch your timing!Attention catcher, introduction 15 seconds Problematic situation 30 ""Existing solution(s) 15 ""Your solution 15 ""Its advantages 15 ""Conclusion, call to action 15 ""

Some pitfalls to avoid!

The sprint !

Willing to say too much…

And make your« elevator pitch »a prayer wheel

Talking too much about your product …

And forgetting to mentionthe expected results ...

Your abreviations and your jargon :

Talk about profitability, efficiency and optimization to a person in the field of early

childhood education...

You will see… the result is not garanteed !

The exaggerated optimism :

Don’t transformthis one…

Into this one!

Rather follow these

few tips

Use your common sense!

1. Prepare your pitch structure 2. One information by item3. Compose carefully the text 4. Read it aloud 5. Measure your timing 6. Correct and adjust your pitch7. Go back to point 4…

Let it read by somebody

Your 12 years nephew or your grandmother should

be able to understand what you want to say!

Are you nervous?

1. Train…2. Train…3. Train !

Une

Put your last spices!

• A context listening dose• A tip of precision• A pinch of clarity• And…

A ZEST OF PASSION 

AND AUDACIOUSNESS

* Pitchum, ergo sum !

* « I pitch so I am! », adapted from René Descartes and Guy Kawasaki

Thanks for your attention!

Claude Michaud