elia nd munich 2013 - the future lsp: partnering for innovation

The Future LSP:

Partnering for Innovation

Dare - Do

Porter 5 Forces Analysis

The Need to Innovate

High Power of Buyers

Almost no entry barriers

LowDifferentationof Suppliers

Substitutes:Online MT

Crowdsourcing

Translation is a

commodity

Market trends:Words producedChanging role of LSP

Internal driver: Ambition for growth

The Hedgehog Concept

Why In Cooperation

Nova Language ServicesKnowledge of the marketClients worldwideProcess and linguistic skills

tauyou <language solutions>Technological skillsInnovation history

A Business Model Canvas

A Business Model Canvas

Blue-chip companies

End clients

Value pricing

Direct salesSEO/SEM

AutomatedsolutionsR+D

Sales

PeopleTime

NewnessPerformance

Cost

Integrators

Technologypartners

SalesHW/SW infrastructure

People

Cooperation Process

Based on Lean principlesIdea GenerationFilteringMinimum Viable Product ImplementationMarket/Customer ValidationProduct ImprovementIterate or Pivot

Cooperationprocess

Why is this Process Useful?

Cooperation First Outcomes

Machine Translation

API

Social Media Translation

BACKGROUND

Romance language combinations

Spanish and Catalan MT since 2002

50% productivity increase

35% margin increase

Better use of language experts

CHALLENGES

60% of production in other languages

Medical, legal and financial domains

Attitude of providers toward technology

Partnering scheme

Implementation costs

OBJECTIVES

10% margin increase

25% increase in productivity

Faster turnarounds

Integration with CAT workflow

Greater competitiveness, larger accounts

MT - 2009

Double-digit margin increase28% faster turnaroundsImproved TM-MT-terminology processMedical content (clinical trial protocols)

Higher volumes to best providersLower percentage errorDifferent service levels

More competitive quotesMeet aggressive deadlinesLowest complaint rate : 0%

Larger accountsx6 volume increase 2010-201210 Million words in 2012ES ↔ CA GL PT EN FR IT

MT - 2012

It is a system level connection that allows theclient's system to order translations directly,without requiring manual input.

API

An API is like a direct linkbetween the client'swebsite or CMS and theLSP

BACKGROUND

Increasing demandof web translation

High volumes of short, regular updates

Management time + multiple versions

Manual copy-pasting

TAUS translation API specifications

CHALLENGES

IT developmenttime/costs

Difficult tounderstand byclients

Implementation and testing with existingclients

Adaptation to open standards and different CMS

OBJECTIVES

Increase customer satisfaction and retention

Reduce PM tasks

Faster turnarounds

Automation of e-contents translation workflow

E-commerce and tech companies

API

API Implementation Timeline

BACKGROUND

Importance of Social Media Marketing

Instantaneousdissemination of a variety of contents

Need to reach final clients in theirnative language

Need to monitor and manage social media reputation

CHALLENGES

Language: “Internet Speak”

New Formats

Hybrid Translation

Context-less contents

Fast-response

Workflow and relation withtranslators

OBJECTIVES

PM automation

Creation of a separate Workflow

Design of a new business model

Almost real-time turnarounds

Larger accounts

Social Media Translation

ThanksDiego BartolomeCEOtauyou language technology

@diegobartolome

dbc@tauyou.com

Guillem VidalService Innovation ManagerNova Language Services

@NovaLanguageSer

guillem@nova-transnet.com