email deliverability & reputation 101
Post on 13-Jan-2015
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Why Doesn’t My Email Get Delivered?
YOUR EMAIL ISN’T GETTING THROUGH
FACT: 1 in 5 emails sent never sees the inbox
If an email doesn’t
land in the inbox, can
it get a click?
Who’s to blame???
Spammers
ISPs can’t keep up with the flood of email coming into their networks
ISPs block SPAM the way fisherman
catch tuna
Let’s just say, it’s not so great if you’re a dolphin
Your email is the dolphin
How do you stay out of the net?
Reputation is the key
There are 5 elements to good
reputation
Keep complaints to a minimum
Have a solid infrastructure
Don’t send to spam trap addresses
Don’t email the dead
Maintain a permanent home
Um, okay.
But how do I know what
my email reputation is?
http://www.SENDERSCORE.org
Share a little data, get a lotta knowledge
Knowledge = Power
Be a happy dolphin
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