email marketing secrets… · and your roi on email marketing campaigns by ... attract new targeted...

www.AltitudeCommunications.com.au

Email Marketing Secrets…How to Attracts More Clients &

MAKE readers OPEN your emails

Your Presentertoday is

Bill Doyle

Question?

Do you want to know HOW toturn prospects into raving fans

turn prospects into raving fansand cash?

How to increase your open rateand your ROI on email

marketing campaigns by

marketing campaigns bycreating irresistible emails that

convert to more sales.

Share my closely guarded secrets

• Top 3 email marketing misconceptions…

• 6 Ways Your Business Will Benefit fromEmail Marketing Right Away

• 100 Best Subject Lines for Email Marketing

• 5 Secret Emails That Will Help Your Business Crush theCompetition

The Small Business Guideto Email Marketing

Results in Advance…What I am about to share withyou has been used by business

owners just LIKE YOU!

“We received over 34new leads in less than 24 hours”

“The Fast Track program has been hugelyinstrumental in my business growth last

year and I am so grateful for this.“

Terri Cooper, Real Estate Mastery

“Just this week we made over$10,000 using these strategies”

“The systems & strategies have beenphenomenal in allowing us with a small

base of staff to handle massive enquiries..“

Graham Park, Adventures in WeightLoss

“I increase my leads from mywebsite by more than 600%”

“My results were outstanding and I wishthat I hadn’t wasted my time with otherprograms… I recommend you take action

programs… I recommend you take actionand do it now.“

Meg Filip, Leadership Mastery for Women

What is email marketing?e mail mar ket ing (noun)

Email marketing is a form of direct

marketing which uses email as a means of:

• Promoting products or services

• Providing education and positioning YOU as the expert

• Building brand awareness (regular eNewsletters)

• Generating conversions (sales, registrations,

subscriptions, etc.)

Top 3 email marketingmisconceptions…

Email marketing isn’t effective

Email marketing is all aboutspamming people

Email is dead… social mediais king now

Email is old. But it still rocks.“Since Ray Tomlinson sent that first email in 1971, it’s been the

“Since Ray Tomlinson sent that first email in 1971, it’s been thebackbone of all social technology. Forty years later, and it’s still themost powerful (digital) communication tool on earth.”

-Robert Bruce for Copyblogger.com

What’s more

The DMA projects email to drive $67.8 billion in sales in

2012 and $82.2 billion in sales in 2016.

Here’s why:

According to the Direct Marketing Association, email

marketing’s ROI for 2011 was $40.56 for every $1

invested-the highest ROI of all online marketing

channels…

6 Ways Your Business

6 Ways Your BusinessWill Benefit from

Email Marketing Right Away

Build relationships and influence

Build brand awareness

Attract new targeted clients

Generate more revenue per customer

Boost website traffic

Instant communications tools

to promote events, webinars, special offers

Which is why…

68% of small businesses surveyedin mid-2011 by Pitney Bowes listedemail as their preferred marketingchannel.

Nearly 3 times as many users employ email(1.4 billion) for communication as Facebook (500 million),

and over 10 times as many as Twitter (110 million).

Email Marketing Converts to More Sales

Challenges (there are a few)

• Time to dedicate effort (content creation, testing,

reporting)

• Organization focus/planning

• Crafting an effective strategy

• Building and maintaining a list of contacts

But remember…

Email marketing’s ROI for 2011 was $40.56 for

Email marketing’s ROI for 2011 was $40.56 forevery $1 invested.

What else yields that kind of return?

How can YOUR business get themaximum return on investment

maximum return on investmentfrom email marketing?

Create Irresistible Subject LinesGet opened, get read, get more clients…

•100 Best Subject Lines for EmailMarketingFree copy to everyone valued

Free copy to everyone valuedat… $$$

… You be the judge!

5 Secret Emails That

5 Secret Emails ThatWill Help Your BusinessCrush the Competition

1. The Auto responderTrigger based emails

• Starts with an opt-in box on your website• Give them incentive or an irresistible offer• Follow up with a sequence of emails with specific

objectives• All on auto-pilot!

• All on auto-pilot!

2. The e-newslettere-Zine

•Humble powerhouse•Education = authority•Top of mind•Website conversions

•Website conversions•Increase traffic•Social comments•Referrals

3. The referralAsk for them

•Testimonials!•Social proof = gold•Reinforces and strengthens relationships•Opens dialogue

•Opens dialogue

4. The ‘we miss you’

•Re-engage clients/prospects

•Crazy effective!

•Option: include coupon, deal or discount

5. The offer

• Email drive buyers and sells!

• Great for low priced offers in particular

• Great for first step in sales process

• Offer coupons and short term incentives

*BONUS**BONUS*

6. The ‘thank you’

• Send an email immediately after purchase

• Thank them for being a customer

• Give incentive to purchase again, share with a friend,

Make sure you areusing ALL 6!

using ALL 6!

8 Email Marketing Copy Tips

•When writing your emailcopy throw everything youlearned in English 101 outthe window.

the window.

•Here is a simple 8 Stepguide to help you on yourway… (handout)

How to succeed with email 101

Always build your list!

Always build your list

•Quality over quantity

•Practice regular hygiene

•Try to add to it everyday

We Practice What We Preach

•40+ NewLeads in lessthan 10 hours

Don’t Spam!

Don’t spam

Quantity isn’t important; quality is…

• Email is about trust

• Understand CAN-SPAM regulations

• Don’t email too frequently

• Don’t be deceptive with your subject line

Be compelling

Be compelling•Write irresistible subject lines

•Create click-worthy content

•Include images

•Compelling offers and calls-to-

action

Be human

Be human• Even business emails are best with

personality

• Be warm, fun, casual, entertaining,

personal

• Remember that conversations have

TWO sides

Test, test, test

•Split-test your subject lines

•Test various send times

•Test different content types

•Monitor your analytics

Overwhelmed?

Start small

But do start

And keep going

And remember…

According to the Direct Marketing Association,

According to the Direct Marketing Association,email marketing’s ROI for 2011 was $40.56 forevery $1 invested-the highest ROI of all onlinemarketing channels…

You CAN do it. WE can help.

www.FastTrackEmailMarketing.com

Questions?

www.FastTrackEmailMarketing.com

email marketing secrets… · and your roi on email marketing campaigns by ... attract new targeted...

Documents

3 email marketing - kentico · pdf file3 email marketing for...

tips to improve email response rates ·...

attract, engage and profit law firm marketing program

chiropractic marketing ideas that attract new patients

welcome to advanced email marketing advanced email marketing

email marketing basics - how email marketing works!

email marketing - benchmark · pdf filefree trial at page...

inspirational email marketing; red c's email marketing wow...

email marketing best practise - egr digital marketing, by...

relationship marketing: attract new shoppers and nurture...

branding and marketing to attract new customers

“why email?” the case for email marketing. email works...

max email - email marketing

your online presence developing · •your social media...

b2b marketing: leveraging events to attract clients

digital marketing email marketing a.a. 2017 · digital...

email marketing - mj2 marketing

attract new clients by using modern marketing tactics

60 ways to grow your email list - lori crete · 60 ways to...

lawyers email marketing for - lawlytics.com€¦ · email...