embracing saas in merchandising

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Embracing SaaS in Merchandising

Just a few years ago, it was enough for retailers to stock

a wide range of merchandise to win customer confidence.

Running flash sales during select times of the year and

clearance sales every once in a while, did the trick..

But all that has changed! Customers have today embraced

a range of digital, mobile and social applications.

Customers expect that they be able to shop from anywhere,

pay from anywhere and collect their order from anywhere..

Retailers have reams of customer data. The lag time in analysing this

data could make the takeaways and inferences derived rather irrelevant.

To influence purchase decisions and offer customers what they

expect, retailers need to rethink their merchandizing strategy to

address the dynamics of a multi-channel environment..

By adopting a cloud-based approach to merchandising,

retailers will be better equipped to deliver a seamless

customer experience across channels.

Business Construct for a seamless Retail Experience

Cloud-based SaaS solutions help retailers provide

personalized, real-time offers to customers based on

their buying habits and location..

The use of cloud – and the associated technology enablers viz.

mobility and analytics – can help retailers improve business outcomes.

These include:

A. More Accurately Uncover Shopping Trends

B. Fewer Stock-outs

C. Global Market Access

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Thank You

Phone: 1-800-200-9977

Email: FLP@ICFAIUNIVERSITY.IN

Website: www.flexible.icfaiuniversity.in

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