employee communications in behavorial health
Post on 11-Apr-2017
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Phone: 615.627.2200Email: bobby@parthenonpub.comWeb: www.parthenonpub.com
102 Woodmont BoulevardSuite 450
Nashville, Tennessee 37205
Employee Communications for the Mental Health Marketing Conference
NAME OF CLIENTPARTHENON’S EMPLOYEE COMMUNICATIONS EXPERIENCE
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Full Service Content Marketing Agency
NAME OF CLIENTPARTHENON PUBLISHING
of Tennessee
NAME OF CLIENT
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Spring_____2015
HCA’s urgent care, surgery centers and freestanding ERs create more
patient-centered care
Access to care
TM
PARTHENON PUBLISHING
NAME OF CLIENT
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Why do Employee Communications Matter?
• The majority of employees are disengaged (70%)
• Employees want open communication (85% unsatisifed with quality of communication in their workplace)
• 50% of employees are posting messages, pictures or videos in social media about their work, and a third of them are doing so without any encouragement from their employer. 16% have posted something negative about employer
Sources: Galllup, 15Five, Weber Shandwick Employee Rising Study
NAME OF CLIENT
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Goals of Employee Communications
• Communicate the company’s strategy and direction
• Promote a set of corporate values
• Create alignment within the workforce for the company’s strategy
• Improve execution of that strategy
• Create a more unified and loyal workforce
• Explain to (often dispersed) employees why it is good to be part of the parent organization
Perform and Stay
NAME OF CLIENT
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Employee identifies with:
1. Supervisor
2. Unit/Department
3. Hospital
4. Corporate Parent
The Challenge
NAME OF CLIENT
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• Understand the big picture
• Sense of purpose, belonging
• Where do I fit?
• Expectations
• Appreciation, recognition
• Affirmation in career, company choice
• Be part of something significant, with opportunities for growth
Employees Want
NAME OF CLIENT
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Understand the big picture
Sense of purpose, belonging
Where do I fit?
Expectations Appreciation, recognition
Affirmation in career, company choice Be part of something
Innovation
NAME OF CLIENT
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Understand the big picture
Sense of purpose, belonging
Where do I fit?
Expectations Appreciation, recognition
Affirmation in career, company choice Be part of something
Scholarship
NAME OF CLIENT
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Understand the big picture
Sense of purpose, belonging
Where do I fit?
Expectations Appreciation, recognition
Affirmation in career, company choice Be part of something
Making a Difference
NAME OF CLIENTTHE PARTHENON APPROACH TO EMPLOYEE COMMUNICATIONS
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Understand the big picture
Sense of purpose, belonging
Where do I fit?
Expectations Appreciation, recognition
Affirmation in career, company choice Be part of something
Growth
NAME OF CLIENT
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Understand the big picture
Sense of purpose, belonging
Where do I fit?
Expectations Appreciation, recognition
Affirmation in career, company choice Be part of something
Growth with Purpose
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• This is the kind of place I want to build a career (culture)
• We are dedicated to improving peoples’ lives
• This place is a leader in clinical care
• We play a positive role in the communities in which we operate
• We practice operational excellence
• We understand the changing industry and have a clear strategy for success
Our People
Our Care
Our Communities
Our Business
We want to leave readers with the following thoughts:
Organize content in audience-centric topic areas:
How to Organize Content
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Tips to Remember
• Start with business objectives, balance with employee goals
• Always be the reader (employee) advocate — audience focus is key
• Choose platform/channel to reach and engage
• Create media that engages — design and content must compete with all other media messages
• Translate corporate messages to employees
• Balance top-down with horizontal communications
• Humanize the company
• Find examples of corporate values and desired behaviors in practice and celebrate them
Bottom line: engage, inform and entertain
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