Why it’s Time to Revisit Your

Employee Communication Program"

Q:   How are you communicating with your employees? Are your communications effective at engaging your workforce?  

71% of American workers are “not engaged” or “actively disengaged” in their work. (Gallup)

 a near-record low!

 

84% of senior leaders globally say disengaged employees are one of the three biggest threats facing their business. (The Economist)

"

…yet only 12% of them report regularly working to address employee engagement. (The Economist)

 

Meanwhile, the lost productivity of actively

disengaged employees costs the U.S. economy

$370 billion annually. (Gallup)

Why is employee communication so

Communication creates employees that are informed.

Informed employees are more

knowledgeable about your company.

A more knowledgeable employee feels engaged…

…and valued.

knowledge

knowledge + engagement

knowledge + engagement

+ feeling of value

knowledge + engagement

+ feeling of value _________________

PRODUCTIVITY

More productive employees have longer tenures.

Longer tenured employees: •  Reduce turnover •  Become brand ambassadors •  Help convey your company as a

desirable place to work  

Employee communication contributes to relationships, morale, productivity, cost control, teamwork, safety, reduced turnover and improved market value.  

That all sounds great, huh? Gives you the warm and fuzzies?

But where’s the VALUE?? $

$

$

$

Let’s count the ways….

Compared to disengaged employees, highly engaged employees are:

•  480% more committed to helping their company

succeed •  370% more likely to recommend their company as an

employer •  30% less likely to take a sick day

(Temkin Group)

Incorporating a communication process and strategy can increase an

organization’s market value by 5%. (Watson Wyatt)

Companies with the most effective employee communications have 48% higher shareholder returns over five years. (Towers Watson)

Organizations with engaged employees showed a 19% increase in operating income over a 12-month period, compared to a 34% decrease in companies with disengaged employees. (Towers Watson)

Engagement’s Not-So-Marginal Impact "on Operating Margins"

(Towers Watson)

"   10%"

Avg. operating margin for companies with low

traditional engagement

14%"Avg. operating margin for

companies with high traditional engagement

27%"Avg. operating margin for

companies with high sustainable engagement  

A 5% engagement increase in a 10,000-person organization can boost the bottom line by an estimated $40+ million. (Taleo Research)

Isn’t it time to revisit how you engage your employees? Visit FWi to learn more: http://www.fourwindsinteractive.com/solutions/corporate_comm.htm

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