endowment fundraising for museums john baguley ceo international fundraising consultancy

ENDOWMENT FUNDRAISING for

MUSEUMS

John BaguleyCEO

International Fundraising Consultancywww.ifc.tc

What is an Endowment?

“Certain forms of NCOs, including public organizations, religious organizations, foundations and ANOs, may establish endowments (Article 2, Law on Endowments). An endowment can be established using funds given by a donor(s) to an NCO. Donations to the endowment can only be made in the form of money. The law requires that endowments be managed by a qualified management company under a contract with the NCO owner of the endowment. Income generated from an endowment can be used by an NCO to finance its statutory activities. The minimum term for establishing an endowment is ten years.“

Trust in Allah but tether your camel…

Preparation

• Who will manage the fund? Inflation…

• How will the funds be used? Log-frame…

• Why is this important?

• Monitoring & evaluation…

Staff or volunteers?

Feasibility Study

1. Create a ‘case for support’.

2. Research the sources of funds.

3. Agree the strategy.

4. Appeal schedule.

5. Appeal staff.

Endowment Appeal Stages

Preparation.Feasibility Study.

Private Phase.Public Phase.

Stewardship.

Sources of Funds

• Government.• Grant-making

organisations.• Companies.• Individuals.• Trading + fees.• Events.• Internet.

Year ChartJan / Feb Mar / Apr May / Jun July / Aug Sep / Oct Nov / Dec

Gov’ment X

Trust & Fdn X X X

Company X

Individuals X X X

Trading X X X

Events X X

Fundraising is for everyone in your organisation

Research is far more important than we realise.

Case For Support

Need Patrons

Cost Naming

EmotionalIntellectual

“Be distinct or extinct”

Private Phase

1.Cultivation and asking wealthy people.

2.Approaching foundations etc.

3.Asking governments and companies.

NO PUBLICITY

APPLYING TO FOUNDATIONS

Foundation Applications

• Research• Follow the guidelines• Write a log-frame• Apply in time• Monitor & evaluate• Report back• Apply again• Creating a relationship

Many people have become very rich.

Major Donor Fundraising

• Research• Cultivate• Ask - Negotiate• Thank• Ask againTake the time forpersonal contact…

Public Phase1.Media publicity.

2.Public Events.

3.Reaching the public.

4.Finding new rich donors and private foundations.

When certain of success

Events raise funds & publicity

Events

• Concerts• Art Auctions• Immortality Auction• Sponsored Walks• Dinners• Readings

If no one has heard of you no one is going to give to you…

Stewardship

1.Thank everyone properly & quickly.2.Honour your commitments.3.Fulfil naming opportunities.4.Cultivate the relationship again

Ask again!

The Fundraising Pyramid

Legacies

Major GiftsCommitted Giving

AppealsRecruitment

TradingEventsGovernmentFoundations etc.

Do not underestimate legacies

• Talk to supporters• Leaflets • Online marketing• Free advice• Thank publicly• Every 3 years

Legacies

YOUR BEST DONORS…

“I saw the angel in the marble and carved until I set him free.”

MICHELANGELO

Any Questions?QUESTIONS?

Contact Details

John.Baguley@ifc.tc

Thank you…