engage 2013 - enterprise collaboration

Enterprise Collaboration Driving Adoption and Organizational Maturity

Melissa Risteff & Jeff Seacrist

JEFF SEACRIST Webtrends VP, Partner Solutions jeff.seacrist@webtrends.com@jeffseacrist

MELISSA RISTEFF NewsGator SVP, Enterprise Engagement mristeff@newsgator.com @mristeff

Introductions

Agenda

•  The Rise of the Social Enterprise •  The Future of Work •  The Measurement Imperative •  Webtrends + NewsGator •  Q&A

SOCIAL ENTERPRISE The Rise of the

Plagued with Bad Practices •  Document Ping Pong

•  Communication Bottlenecks

•  Information Hoarding

•  Occupational Spamming

The Rise of the Social Enterprise

Social Sites

Team Sites Portals

Lack of Business Context

Lack of Discoverability

Lack of Participation The Social

Enterprise

Building on the Promise of the Intranet

»  Leverage the wisdom of the crowd »  Unlock the expertise in your organization »  Improve response times to customer support or

sales issues »  Efficiently capture ideas »  Break down the walls between people, groups

and departments

3 Critical Success Factors for Enterprise Social

Building the Social Workplace

Engagement – It’s not a straight line

Empathy and Pride – Major Drivers of Performance

Adoption is a throughput, whereas engagement is a goal

Human Productivity Awareness. Enrollment. Courage. Value.

To Make Social Real

Bringing Worlds

Together People

Engagement

Business Alignment

Technology Enablement

The Future of Work

The Needs of Workers are Changing

The Systems Need to Change Too

NewsGator Makes Social Real

Access When and Where you Need It

Bringing Activity Together

Human-Centric User Control

Build an Enterprise Social Graph

Link ideas to innovation

THE MEASUREMENT IMPERATIVE

Exciting New Concepts! From today’s hip, young data scientists

“If you cannot measure it, you cannot improve it.”

- Lord Kelvin

“Not everything important can be measured, and not everything that can be measured is important”

- Einstein

A Step-By Step Process

25

Employee Maturity Curve

Create

Connect

Consume

Contribute

Collaborate

Webtrends + NewsGator

Usage, events, actions, content & people

Participation, consumption, contribution

By individual, department, geo office

Track adoption and usage over time

Understand both passive usage and active collaboration

Connect usage & engagement to business value

Growing Enterprise Collaboration

Webtrends for SharePoint

Integrated Reporting in a SaaS Solution NewsGator Insights

Communities & Spheres Events People

Geo & Departments Profile Completion

SharePoint Insights Pages & Content Visits & Sessions

Web Parts Breadcrumbs

Lists Users

Onsite Search Document Actions

Custom Insights

Build a Measurement Strategy

WORKSHOP OVERVIEW

Analytics Strategy – SharePoint Intranet

Develop a high-level measurement strategy for your SharePoint intranet to improve adoption, usage, usability and governance. Document KPIs and success metrics.

Analytics Strategy – SharePoint Social Enterprise

Gain an understanding of measurement options and approaches to adoption, contribution, consumption, and collaboration for social enterprise initiatives leveraging SharePoint.

Analytics Strategy – SharePoint for Internet Sites

Develop a measurement strategy for your SharePoint for Internet Sites initiatives to improve campaign performance, usage and usability.

Analytics Strategy – Mobile SharePoint

Understand the differences in measurement techniques for web vs. mobile, and develop key metrics and measurement strategies for your mobile SharePoint sites.

Top 5 Take-Aways

•  A social enterprise can deliver significant benefit to your organization

•  It doesn’t just happen – it requires effort •  Business alignment, people engagement,

technology enablement •  You can’t improve it if you don’t measure it •  Webtrends can help!

Session You Must See

Today @ 2:50 : Designing a Measurement Framework for the Social Enterprise

Susan Etlinger, Altimeter Group

Rate Session

& Speakers/ Panelists

Thank You

blogs.newsgator.com @mristeff

Melissa Risteff SVP of Enterprise Engagement NewsGator

Jeff Seacrist VP – Partner Solutions Webtrends

blogs.webtrends.com

@jeffseacrist

Jeff.seacrist@webtrends.com mristeff@newsgator.com