engage nyc 2015: shannon truax, icrossing

Engage NYC 2015

@iCrossing@ShannonTruax

A P O W E R F U L A D V A N TA G E

The only digitally native agency inside a global content, media and entertainment empire.

@iCrossing@Shannon-Truax

Today’s world is a world…

@iCrossing@Shannon-Truax

Of choice.Many options, and too little time

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Of opt-in.Attention is the hottest commodity

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Of mobile.Attention is the hottest commodity

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Of social networks.Consumer reach greater than brands’

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Of greater mission.Values trump commercial proposition

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Weunleashpotential.

Consumers lead.

Brands follow.@iCrossing@Shannon-Truax

2B C@iCrossing@Shannon-Truax

2BC@iCrossing@Shannon-Truax

Consumers expect rewarding, personalized experiences

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Brands expect social to drive business value

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So how do you develop social programs that deliver real business results?

@iCrossing@Shannon-Truax

STRATEGY CONTENT LISTENING/RE-SPONSE AMPLIFICATION

PAID MEASUREMENT REAL TIME LIVE EVENTS@iCrossing@Shannon-Truax

THANK YOU!

@iCrossing@Shannon-Truax