engage your city for #givingtuesdayca

Engage Your City for GivingTuesday

#GivingTuesdayCA#GuelphGives

#UNSELFIE

AGENDA

• Last Year in Guelph• Baltimore Model• Why Guelph?• Launching #GuelphGives• What’s Next• Tips for Success• Questions?

LAST YEAR…

• U of G “Giving Fair”: connected local non-profits & small businesses to celebrate Canada’s inaugural GivingTuesday on campus

• Recent win: CCAE PRIX D’EXCELLENCE Silver Medal for “Best Community Outreach Initiative”

GIVING FAIR

TAKE-AWAYS

• Successes: Brought Together Community Causes and Businesses, Great Response from University Community and Social Media Mentions

• Challenges: Venue Issues, Awareness & Resources

Key Take-Away: Strengthened the sense of community on campus and great fit with the University of Guelph mission and reputation as a caring institution, but strategic planning would be necessary for growthhttp://givingtuesday.ca/blog/2014/07/10/givingtuesday-case-study-uofggives/

www.bmoregivesmore.com

BMORE AS A MODEL

WORKING TOGETHER

• Create momentum by working together and brining diverse networks together

• Encouraging the community to give back using their unique skills, creative thinking, and resources

• Build momentum around the idea of this being a big, important, good news opportunity for Guelph

• Set a challenge to help build momentum• Set a community-building precedent for

philanthropy

WHY GUELPH?

• Guelph Careso 58,410 (48% of the population) volunteers

(75% of U of G students volunteer) o U of G is often called the “most caring

university”o Goodworking, Oak Tree Project, Guelph

Wellbeing Initiative, Downtown Gives Back, Random Acts of Kindness, Elevator Project etc.

• Opportunity to be Canada’s most generous city• Innovation, Leader, Philanthropic: Guelph ‘s

reputation• …Why NOT?

YOUR CITY

• What is unique about your city?• What change-making events are happening that

you can pitch your idea at? Where do the local do-gooders gather?

• Who are the key non-profit and corporate players in your community?

• What will work in your city?

#GUELPHGIVES - FIRST STEPS

• Begin planting the seed with community leaders

• Pitched the event at “Goodworking”• Found a partner in crime (or in good-doing)• Invited community leadership to kick-off

meeting• Put out an ask for support at meeting• Voila! GuelphGives was born…

OUR KICK-OFF

June 24, 2014 @ University of Guelph Alumni House

FOUNDING PARTNERS

• Guelph Chamber of Commerce: Connections to many local businesses and non-profits, set Guelph Gives up as a project through the chamber, seen as innovators in the Guelph community.

• Volunteer Centre of Guelph-Wellington: Email distribution list and connections to hundreds of local non-profits.

• City of Guelph: Executive city leadership and highly networked individuals, suggestion for city council, strategic insight for how to best engage community.

• Downtown Guelph Business Association: Key for engaging downtown business core and retailers.

• Guelph Community Foundation, The Children’s Foundation of Guelph and Wellington: Noteworthy do-gooders, community involvement, potentially discuss grant announcements

• United Way: Because everyone was asking about it! Huge funder of many nonprofits in Guelph.

• Corporate Partners: To have mix of representation of leaders around the table, in hopes that they would be GuelphGives’ first sponsors.

FOUNDING PARTNERS & ROLES

FOUNDING PARTNERS

GUELPH’S “GIVING DAY” MODEL

• “GuelphGives” umbrella campaign• 2 Events at 2 Locations (Giving Fairs and Info

Displays with Games)• Social Media and Digital Strategy

#GuelphGives, @GuelphGives, www.guelphgives.ca, facebook.com/GuelphGives

• Engaging not-for-profits and foundations to kick-off holiday campaigns and grant programs

• Engaging businesses and retailers in creative giving participation

• Community Events? TBD...

LAUNCHING #GuelphGives

• Creation of GuelphGives Advisory Panel comprised of local non-profit, government and business leaders

• Sub-committees (Governance, Marketing, Communications, Event Planning)

• Logo • Regular meetings• Web Design• Set a Goal – 1 City. 1 Day. $1 million.

www.guelphgives.ca

LAUNCHING GUELPHGIVES

• Content/Collateral Creation (working)• Social Media & Communication Strategy

(working)• Sponsorship Kit -

http://www.guelphgives.ca/resources/ • Critical Path (Work-Back Plan)• Council Meeting (September 8th – View here ~9

minutes in)• Television & Media Connections (article in

Guelph Mercury, Rogers “Inside Guelph” segment being filmed Sept 29th)

MENTIONS

COMING UP…

• Information Session for Local Not-for-Profits • Not-for-profit communication plan • Retail Engagement Strategy• Sponsorship (ongoing)• Material Distribution• Local School Engagement• Continuously work to Build Awareness within

Guelph and Canada– Eg. Local Networking Events, Service Clubs,

Meetings etc. Share our story on GivingTuesday.ca site, reach out to press

TIPS FOR SUCCESS

• Have the right people on board• Ask and you shall receive• Be persistent • Get creative• Delegate and allow people to have ownership• Thank your team regularly for their efforts• Keep your team motivated by sharing the

successes along the way• Don’t get overwhelmed• Most importantly…have fun with it!!

Questions & Comments?(Please, don’t be shy!)

QUESTIONS?

CONTACT:

Brittney Dudarbdudar@uoguelph.ca@BrittneyDudar

Lindsay Sytsmalsytsma@lakesidehopehouse.ca

guelphgives@gmail.com @GuelphGivesFacebook.com/GuelphGives

1 city. 1 day. $1 million. Let's make Guelph Canada's most generous city!

#GuelphGives#GivingTuesdayCA