engaging stakeholders through social media · through social media dr. linda elliott-nelson arizona...

ENGAGING STAKEHOLDERS

THROUGH SOCIAL MEDIADr. Linda Elliott-Nelson

Arizona Western College

ARIZONA WESTERN COLLEGE

Over 12,000 students

Corner of Arizona, California, and Mexico

Hispanic Serving Institution

WHO ARE OUR STAKEHOLDERS?

Students

Faculty

Staff

Community

SOCIAL MEDIA

Facebook

LinkedIn

Instagram

Twitter

And more

DOCUMENTED STUDENT

LEARNINGWhere do students demonstrate learning?

NURSING

DOCUMENTING STUDENT LEARNING

PHOTOJOURNALISM

DOCUMENTING

STUDENT LEARNING

Students post on what they learned.

DOCUMENTING

STUDENT LEARNING

SHARING STUDENT AND

FACULTY ACCOMPLISHMENTSArticles

Photos

Comments

Student showcase

AWCAlum

LinkedIn project

FOCUSING ON

FACULTY

Faculty: the focus of this year’s marketing

Videos shown on television, at movie theaters, and on social media

Videos include faculty degrees and titles

MEET THE MATADORS! MEET OUR FACULTY!

GETTING TO KNOW FACULTY

AWC IN FOCUS VIDEOS

2-4 MINUTES LONG

FOCUS ON FACULTY, ACCOMPLISHMENTS, WHY THEY CHOSE THE SUBJECT THEY DID, CAREERS POSSIBLE IN THEIR FIELD, THEIR FAVORITE

CLASS TO TEACH

INCREASING ENROLLMENTScreen shots for classes with photos

Class Title

Class section

Mode of learning

Days

Times

Hashtag for Twitter

INCREASING USE OF TUTORING

CENTER

GETTING TO KNOW OUR STAFFMeet the Matadors encompassed faculty,

staff, and part-time workers.

People on campus got to know each other as

well.

DOCUMENTING

STAKEHOLDER ENGAGEMENT

I’M GOING 2 COLLEGE

EVENT WITH 5TH GRADERS

SURPRISE AND DELIGHT

Clouds

Sunrise

Sunset

Landscaping

DOCUMENTING STAKEHOLDER

ENGAGEMENT

MEASURING STAKEHOLDER ENGAGEMENT

MEASURING STAKEHOLDER ENGAGEMENT

LESSONS LEARNED

Decentralize

Post daily

Include different viewpoints

Monitor

Use as communication tool (very useful with emergencies)

Ask faculty and staff to send in photos and information

QUESTIONS?