enhance your electronic presence - napmw-july2014-firecat

Enhancing Your Electronic Image

Firecat StudioJuly 9, 2014

Freshness

Being Present Online

Channel Focus

Website The Full Story, Business

Blog Articles, In-Depth Expertise

Facebook Community, Personal

Twitter, Instagram Mix – bit of everything

FourSquare, Yelp, FB Places Travel, Movement, News

EventBrite Events & Registration

LinkedIn, Quora Events, Q&A, Business, Groups

Sponsored/Partner sites Community, your passions

ALL = Useful content assets

More Channels = More Mouths to Feed

Internal Content Sources & Triggers

• Events• Hirings, Promotions• New Product• New Service• New Client• Charity Work• Community Involvement• Sponsorship• Participation in Trade Show/Conference

Content Marketing

The Dream:•Amazing blog updates every day•New lead-generation offers each week•Beautiful, engaging images and infographics to share in social media•Newsjack great articles right away•Stay up with the latest trends and marketing research

Content Marketing

The Reality:•Blog updates “when we have time”•Lead-generation offers at redesign time•I’ll add an image “next time” but in a hurry•“Me too” weak, late notice of newsworthy items•We’re here at Firecat catching up! Yay us!

Electronic Presence Checklist

Professional photo(s) and content?URL/domain clear, easy to remember?Website is fresh and easy to navigate?Connecting with and nurturing leads?Each lead = significant $?Juicy content assets to share?Is online is the best way to develop and deepen

relationships?

BRING IT! Your Favorite Techniques?

Firecat StudioSusan Price, CEO & Chief StrategistRebecca Reser, Strategist/AnalystFirecat Studio LLC808 N. Alamo St.San Antonio, TX 78215

210.320.2391

susan@firecatstudio.com

FirecatStudio.comFirecat Studio on Facebook@FirecatSue