enterprise social networking benefits
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WHEN EMPLOYEES CONNECT,COMPANIES THRIVE.
The Benefits of Enterprise Social Networking
Contents
AlignmentCollaborationProductivityInnovationCustomersExpensesKnowledgeEmployeesCommunicationCultureFlexibilityAgility
030915212733394551576369
The performance and productivity benefits that emerge from deploying an enterprise social network can be substantial. In this document we identify the top twelve business cases and 60 individual use cases.
Alignment
YAMMER (2013)
Business Case 1
51% of employees reported that they felt more connected to their organisation’s mission and goals.
Create
Use case 1: 1
help employees to see the big picture
Connectthe dotsinternally
Use case 1:2
shared vision, strategy and objectives
Developshared
understanding
Use case 1:3
connect the top to the bottom
Flatten theorganisation’s
hierarchy
Use case 1:4
improve cross-boundary communication
Eliminateinternal
silos
Use case 1:5
help leaders to see and understand what’s happening
Improve executiveoversight
Collaboration
JIVE SOFTWARE (2010)
Business Case 2
Network users reported a 37% increasein project collaboration.
Foster
Use case 2:1
encourage people to actively contribute
Accesscognitivesurplus
Use case 2:2
break down geographical barriers
Enablevirtualteams
Use case 2:3
collaborate on projects in shared spaces
Facilitatecross-functional
teamwork
Use case 2:4
share data and documents in context
Fosterinternal
collaboration
Use case 2:5
create more and deliver more
Achieverapid
breakthroughs
Productivity
MCKINSEY GLOBAL INSTITUTE (2012)
Business Case 3
Research predicts these networks have the potential to reduce the time spent reading and responding to email by 25-30%.
Improve
Reduceemail
overload
Use case 3:1
conduct online conversations in context
Fewerinternal
meetings
Use case 3:2
resolve issues on the network
Findinformation
faster
Use case 3:3
reduce time spent looking for ‘stuff’
Improve employees’workflow
Use case 3:4
eliminate friction and choke points
Streamlinework
processes
Use case 3:5
re-engineer work processes by making them social
Innovation
MCKINSEY & COMPANY (2013)
Business Case 4
Executives reported that, on average, they were able to cut launch schedules by 20%.
Drive
Crowdsource new ideas
and innovations
Use case 4:1
access your workforces’ collective wisdom
Accelerate launch
schedules
Use case 4:2
make it happen faster, reduce friction
Use case 4:3
connect internal and external communities
Increase customer intimacy
Use case 4:4
make decisions openly and inclusively
Open up the decision-making
process
Obtain theviews ofexperts
Use case 4:5
gain input from internal specialists
Customers
JIVE SOFTWARE (2010)
Business Case 5
Network users reported a 33% increase in their customer satisfaction numbers.
Serve
Buildbrandequity
Use case 5:1
stay abreast of customer sentiment
Reducenumber of
support calls
Use case 5:2
resolve issues in online communities
Increase customer
satisfaction
Use case 5:3
resolve customer problems faster
Increase customer retention
Use case 5:4
stop customers leaving due to poor service
Increasenumber of brand
advocates
Use case 5:5
turn customers into fans
Expenses
MCKINSEY & COMPANY (2013)
Business Case 6
Executives reported that, on average, they were able to achieve a 10% reduction in operating costs.
Reduce
Use case 6:1
eliminate the need for some travel
Reducetravelcosts
Use case 6:2
drop redundant communication channels
Reduce communication
costs
Use case 6:3
employee satisfaction = employee retention
Reduce recruitment
costs
Use case 6:4
get rid of redundant IT platforms
Eliminatelegacy
systems
Use case 6:5
flexible working leads to fewer permanent desks
Reduceoffice space
costs
Knowledge
CHATTER SURVEY (2011)
Business Case 7
Network users reported that employees were able to find the information they needed 52% faster.
Disseminate
Use case 7:1
make it easier to find and share information
Facilitate knowledge
management
Use case 7:2
let employees become the curators of content
Highlight the most valuable
content
Use case 7:3
help employees to find the people with the answers
Locatesubject matter
experts
Use case 7:4
capture departing employees’ tacit knowledge
Preserve corporate memory
Use case 7:5
share effective work processes
Propagateyour company’s
best practice
Employees
JIVE SOFTWARE (2010)
Business Case 8
Network users reported a 30% increase in employee satisfaction.
Engage
Use case 8:1
Attracttop graduate
talentthe top 10% of graduates expect social technologies
Use case 8:2
get new recruits up to speed quicker
Accelerate employee
on-boarding
Use case 8:3
deeper relationships, greater sense of belonging
Increase employee
satisfaction
Use case 8:4
make work literally more engaging
Increase employee
engagement
Use case 8:5
provide a satisfying day-to-day work experience
Achievebest employer
status
Communication
JIVE SOFTWARE (2010)
Business Case 9
Network users reported that they were able to achieve a 29% increase in executive communication.
Enhance
Use case 9:1
give employees a voice and a face
Improveinternal
communication
Use case 9:2
make the leadership team more accessible
Buildtrust and rapport
Use case 9:3
more open communication
Enabletwo-way
communication
Use case 9:4
disseminate content more efficiently
Improve information
flow
Use case 9:5
help employees to filter communication
Reducecommunication
overload
Culture
JIVE SOFTWARE (2010)
Business Case 10
Network users reported that they were able to achieve a 39% increase in employee connectedness.
Refresh
Use case 10:1
make it more open and collaborative
Reshape corporate
culture
Use case 10:2
develop a more cohesive corporate culture
Foster a one-team
culture
Use case 10:3
encourage people to become more involved
Build astronger
tribe
Use case 10:4
less directive and more supportive
Inculcate a new management
style
Use case 10:5
publically acknowledge people’s contribution
Facilitate employee
recognition
Flexibility
YAMMER (2013)
Business Case 11
68% of employees stated that the process of communicating with colleagues in different locations was now simpler.
Enable
Use case 11 : 1
work anytime and anywhere
Enableoffsite
tele-working
Use case 11 :2
access via laptops, tablets, smartphones
Enablemobiledevices
Use case 11 :3
help employees who work from home to collaborate
Enableremoteworkers
Use case 11 :4
upload and download data on the road
Enablefield
workers
Use case 11 :5
facilitate offsite deal management
Supportsales
people
Agility
YAMMER (2013)
Business Case 12
80% of employees reported that they felt more informed about what was happening in their organisation.
Increase
Use case 12:1
increase employee buy-in and commitment
Facilitatechange
management
Use case 12:2
look beyond the horizon
Sense emerging issues and
opportunities
Use case 12:3
agree a course of action and respond rapidly
Increaseorganisational
agility
Use case 12:4
redeploy resources where they’re needed
Quicklyshift
shape
Use case 12:5
permanent beta, never stand still
Adopt a‘do and learn’
approach
Research sources
1. Alignment Yammer, Business Value Survey (2013)
2. Collaboration Jive Software, The Business Value of Social Business (2010)
3. Productivity McKinsey Global Institute, The Social Economy: Unlocking Value and Productivity Through Social Technologies (2012)
4. Innovation McKinsey & Company, Evolution of The Networked Enterprise (2013)
5. Customers Jive Software, The Business Value of Social Business (2010)
6. Expenses McKinsey & Company, Evolution of The Networked Enterprise (2013)
7. Knowledge Salesforce Chatter, 50 Ways to Transform Every Department with Chatter (2011)
8. Employees Jive Software, The Business Value of Social Business (2010)
9. Communication Jive Software, The Business Value of Social Business (2010)
10. Culture Jive Software, The Business Value of Social Business (2010)
11. Flexibility Yammer, Business Value Survey (2013)
12. Agility Yammer, Business Value Survey (2013)
119 Willoughby Road Crows Nest NSW 2065
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Email: david@insidecommunication.com.au
Web: www.insidecommunication.com.au
David CrostonSocial Business Strategist
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