episerver update october 2013

Piranhas in the Swimlanes

Eric Reiss@elreiss

EPiServer Update 2013Copenhagen, Denmark

StoriesObservations

Some predictions

What is e-commerce ?

What is e-commerce ?

Crossing channels .Disturbing swimlanes .

Source: Harvard Business Review, March 2013

1. Attribution2. Optimization3. Allocation

Thank you.Now let’s eat.

Oh, what the hell …

George Santayana

“Those who cannot remember the past

are condemnedto repeat it.”

The future of e-commerce� The law� The technology� The business model� The persuasive techniques� One final story...

The law� Security - the Dankort Scare / Nem ID� Privacy – the EU Cookie Policy

The technology� Platform not CMS� Seven-year software itch� CRM > CEM� SEO / internal search / metadata� Where does data “live”?

The business model� Ubi WiFi� Targeted augmented reality� Price as a competitive factor?� Firmitas, Utilitas, Venustas� Personality and service as differentiators� ROPO (physical locations for fulfillment and

browsing)� Charge for browsing? Cover charge?� Consolidated link farms� Tailored products

The persuasive techniques� Knowledge-based design� Standardized procedures / retroductive inference� Social validation, scarcity, fear of loss� Limit or expand choices� Build trust / shared references� Social media and brand-building (concierge?)

Scarcity

Social validation

Fear of loss

39 x 3 = 117

+

vs. vs.

Three different scenarios� Buy camera and case at same time

� Expectation that some high-end cases would be sold

� Case bought separately – two choices� Expectation that mostly low-end case would be sold

� Case bought separately – three choices� Expectation that mostly mid-range case would be sold

Inspired by Dr. Susan Weinschenk

Let’s play the

Bright Idea Game

One last story ...

David Sarnoff

RadioCorporationof America

NationalBroadcasting

Company

Content , not technologywill determine your future success.

Thanks!

You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark

Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com