etiketter 2004 udvikling og trends konference den 28. oktober - roskilde

Etiketter 2004Udvikling og Trends

Konference den 28. Oktober - Roskilde

Certified PDF in Packaging and Labeling Workflows

Stan Lemmens

Major Account Manager

The Packaging Industry today

PDF is widely used for proofing in the packaging industry (soft-proofing) More then 90 % of the 1st proofs are delivered as PDF

PDF can be saved natively out of almost every ‘standard’ layout or design application Adobe Illustrator, Indesign, QuarkXpress, and others ArtPro

PDF is now what DCS2 or PostScript was some years ago: The ultimate exchangeable file format in the Graphic

Arts industry

The Packaging Industry today

Brands have become globalized: Packaging is standardized

Trend to Consolidation: Large accounts centralize their Marketing activities and

Supply Chain activities

Trend to Globalization: The textual content of a packaging files increases Multi-language environments Files are printed everywhere : the world is the Market

The Packaging Industry today

Brand Owners and Retailers prefer PDF They can play are more “active role” in the workflow They have “visual contact” with the graphical file early

in the process They can access the file whenever they want on

whatever computer platform Faster acces to the file (e-mail) Decreases the number of hard copy proofs

Reduced cost for the creation of hard copy proofs Less or no costs for transport of these proofs

More products, greater choice,… more packaging

PDF: proven technology in the Publishing Market

1999 - 2000 In the commercial printing market: PDF becomes file format for file exchange due to

efforts of Ghent PDF Workgroup and Medibel+ Belgium: Magazine Ads ≥ 99 % are PDF ≥ 70 % are Certified PDF Holland: Magazine Ads ± 99 % are PDF ≥ 80 % are Certified PDF

State of the Art

What are the requirements of Brand Owners? What are the requirements of the Retailers? What are the requirements of the Supply Chain?

Requirements in PDF

• Multiplatform Exchangeable File Format _______ V

Compact File Format (e-mail)_________________ V

Standard file format _________________________ V

Good or Perfect text readability _______________ V

Good resolution and visual ___________________ V

Requirements on PDF

Indeed, all this features are available in PDF

But, they do need more extended features ….

Requirements on PDF

Traceability _________________________ xx

Tracking features ? Compare features ____ xx

History log / roll back __________________ xx

Versioning _________________________ xx

Status report of the file (quality) __________ xx

State of the Art

These last important features are NOT available in “standard PDF”

They are only available in Certified PDF They move PDF from a “view-only-file” to a

“production file” by adding dedicated file information The file contains valid information for everyone in the

graphical chain. The information is “human-readable” within the PDF

file

OK, but…

What is a Certified PDF ? What are the differences between standard PDF and

Certified PDF ? Why do I need Certified PDF ? How does it fits in my organization ? What are the advantages, what are the benefits ?

PDF versus Certified PDF

Standaard PDF Certified PDF

What is a Certified PDF ?

All-in-one file. 100% PDF.All-in-one file. 100% PDF.

PreflightReport

EditLog

Enfocus PDF Profile

Number of Colors ??

Fonts embedded ??

Color Space ??

Document Creator ??

Version ??

…

A Certified PDF Packaging Workflow

BRAND OWNER

PRE-PRODUCTIONDESIGN

What’s the difference?

DesignAgency

pre-production

work-station

work-flow

Brandowner

B

a black box

A’

a Certified PDF Packaging production

A

The Preflight Report

The Edit log: point to changes

The Edit log: Compare versions

Certified PDF: a patented technology

Is a preflighted PDF file by an Enfocus PDF Profile PDF Profile is a matrix of technical and content sensible parameters

commercial markets have standard profiles These standard profiles are widely accepted or required used preflighting profile is known Packaging standards Base format profile: packaging v1.ppp

preflighted PDF file with a history: rollback to earlier/original version preflighted PDF file with edit log: who has done what preflighted PDF file with tracking information:

who did what when

but it remains a all in one PDF file

QUALITY

TRACEABILITY

General Advantages

Edit log: Provides detailed information, both Administrative as well production related. It closes the communication gap between technical and non-technical divisions.

History log: Detailed session overview with compare and rollback function. Offers complete traceability.

The logs are linked with the file and pinpoint you immediately to the right place in the CPDF file

PDF profile: the PDF is matched against a pre-defined industry based technical matrix

Certified PDF Benefits

Technical benefits: All events that occurred on the file can be traced by the

“actors” in the production flow Certified PDF is a trigger for automated processes Errors are discovered very early in the process The log functions as a communication tool The information is “human readable” for everyone

involved

Certified PDF Benefits

Commercial Benefits For the user this can be translated as: Decreased time to market Quality improvement Legislation compliancy Reduction of operational costs

Certified PDF…

In combination with our solutions and applications Certified PDF with ArtPro 8.0: Full native Support Certified PDF in NexusImport: Full native Support Certified PDF in Nexus Processor: Full native Support Check for Certified PDF in NexusRIP Certified PDF in Odystar v 1.0: Full native Support

General advantages

Certified PDF ensures the

Of yout files through the complete production workflow

in combination with our Product range.

General advantages

Certified PDF gives you complete

through the complete production workflow

in combination with our Product range.

HardCopyProof

HardCopyProof

Certified PDF Packaging WorkflowPre Press Company

BrandOwner

DesignAgency

BrandOwner

PrintingCompany

AIFH

QXP

Save as PDF

CDHardCopyProof

Log

Tracking

Compare

History

Log

Tracking

Compare

History

Log

Tracking

Compare

History

Log

Tracking

Compare

History

Log

Tracking

Compare

History

CDHardCopyProof

AI

HardCopyProof

CD

Certified PDF

direct in

ArtPro

Packaging File Exchange!

possible today

Certified PDF…

In combination with our solutions and applications

Certified PDF with ArtPro 8.0: Full native Support Certified PDF in NexusImport: Full native Support Certified PDF in Nexus Processor: Full native

Support Check for Certified PDF in NexusRIP Certified PDF in Odystar v 1.0: Full native Support

Certified PDF in ArtPro 8.0

Certification on opening and saving documents to PDF, with edit and history trail on all modifications made in ArtPro

Edit Log Edit Log

ArtPro Edits added to Edit Log

ArtPro Editing Station

Certified PDF in NexusImport and Processor 8.0

Certification on opening and saving documents to PDF, with session information on what activities where used in Nexus

Edit Log Edit Log

Nexus adds session info on activities used

Nexus Import / Processor

Check for Certified PDF in NexusRIP

Allows for checking whether incoming PDF files are Certified and compliant to a specific preflight profile.

Nexus RIP checks if file is Certified and compliant to profile

Nexus RIP

Certified PDF in Odystar v. 1.0

Certification on entering and after each process in the workflow, with session information on different Odystar processes

Edit Log Edit Log

Odystar adds session info on processes used

Odystar

AWS Certified PDF Implementation

AWS products in general: Input: check for Certified PDF files or Certify PDF files Workflow processing: modifications can be added to Edit

Log and as sessions with rollback and comparison mechanism.

Output: Certify PDF files on output before sending to remote locations or to RIPs

Other Vendors based on Enfocus technology Input: check for Certified PDF files, sometimes Certify PDF

files Workflow processing and Output after processing: certified

workflow is broken, no more history, session or certification information, no rollback or comparison mechanism.

Questions?

Stan Lemmensstan.lemmens@artwork-systems.com Tel: +32 9 265 84 11

Info@artwork-systems.com www.artwork-systems.com

Thank you!