etiketter 2004 udvikling og trends konference den 28. oktober - roskilde
TRANSCRIPT
Etiketter 2004Udvikling og Trends
Konference den 28. Oktober - Roskilde
Certified PDF in Packaging and Labeling Workflows
Stan Lemmens
Major Account Manager
The Packaging Industry today
PDF is widely used for proofing in the packaging industry (soft-proofing) More then 90 % of the 1st proofs are delivered as PDF
PDF can be saved natively out of almost every ‘standard’ layout or design application Adobe Illustrator, Indesign, QuarkXpress, and others ArtPro
PDF is now what DCS2 or PostScript was some years ago: The ultimate exchangeable file format in the Graphic
Arts industry
The Packaging Industry today
Brands have become globalized: Packaging is standardized
Trend to Consolidation: Large accounts centralize their Marketing activities and
Supply Chain activities
Trend to Globalization: The textual content of a packaging files increases Multi-language environments Files are printed everywhere : the world is the Market
The Packaging Industry today
Brand Owners and Retailers prefer PDF They can play are more “active role” in the workflow They have “visual contact” with the graphical file early
in the process They can access the file whenever they want on
whatever computer platform Faster acces to the file (e-mail) Decreases the number of hard copy proofs
Reduced cost for the creation of hard copy proofs Less or no costs for transport of these proofs
More products, greater choice,… more packaging
PDF: proven technology in the Publishing Market
1999 - 2000 In the commercial printing market: PDF becomes file format for file exchange due to
efforts of Ghent PDF Workgroup and Medibel+ Belgium: Magazine Ads ≥ 99 % are PDF ≥ 70 % are Certified PDF Holland: Magazine Ads ± 99 % are PDF ≥ 80 % are Certified PDF
State of the Art
What are the requirements of Brand Owners? What are the requirements of the Retailers? What are the requirements of the Supply Chain?
Requirements in PDF
• Multiplatform Exchangeable File Format _______ V
Compact File Format (e-mail)_________________ V
Standard file format _________________________ V
Good or Perfect text readability _______________ V
Good resolution and visual ___________________ V
Requirements on PDF
Indeed, all this features are available in PDF
But, they do need more extended features ….
Requirements on PDF
Traceability _________________________ xx
Tracking features ? Compare features ____ xx
History log / roll back __________________ xx
Versioning _________________________ xx
Status report of the file (quality) __________ xx
State of the Art
These last important features are NOT available in “standard PDF”
They are only available in Certified PDF They move PDF from a “view-only-file” to a
“production file” by adding dedicated file information The file contains valid information for everyone in the
graphical chain. The information is “human-readable” within the PDF
file
OK, but…
What is a Certified PDF ? What are the differences between standard PDF and
Certified PDF ? Why do I need Certified PDF ? How does it fits in my organization ? What are the advantages, what are the benefits ?
PDF versus Certified PDF
Standaard PDF Certified PDF
What is a Certified PDF ?
All-in-one file. 100% PDF.All-in-one file. 100% PDF.
PreflightReport
EditLog
Enfocus PDF Profile
Number of Colors ??
Fonts embedded ??
Color Space ??
Document Creator ??
Version ??
…
A Certified PDF Packaging Workflow
BRAND OWNER
PRE-PRODUCTIONDESIGN
What’s the difference?
DesignAgency
pre-production
work-station
work-flow
Brandowner
B
a black box
A’
a Certified PDF Packaging production
A
The Preflight Report
The Edit log: point to changes
The Edit log: Compare versions
Certified PDF: a patented technology
Is a preflighted PDF file by an Enfocus PDF Profile PDF Profile is a matrix of technical and content sensible parameters
commercial markets have standard profiles These standard profiles are widely accepted or required used preflighting profile is known Packaging standards Base format profile: packaging v1.ppp
preflighted PDF file with a history: rollback to earlier/original version preflighted PDF file with edit log: who has done what preflighted PDF file with tracking information:
who did what when
but it remains a all in one PDF file
QUALITY
TRACEABILITY
General Advantages
Edit log: Provides detailed information, both Administrative as well production related. It closes the communication gap between technical and non-technical divisions.
History log: Detailed session overview with compare and rollback function. Offers complete traceability.
The logs are linked with the file and pinpoint you immediately to the right place in the CPDF file
PDF profile: the PDF is matched against a pre-defined industry based technical matrix
Certified PDF Benefits
Technical benefits: All events that occurred on the file can be traced by the
“actors” in the production flow Certified PDF is a trigger for automated processes Errors are discovered very early in the process The log functions as a communication tool The information is “human readable” for everyone
involved
Certified PDF Benefits
Commercial Benefits For the user this can be translated as: Decreased time to market Quality improvement Legislation compliancy Reduction of operational costs
Certified PDF…
In combination with our solutions and applications Certified PDF with ArtPro 8.0: Full native Support Certified PDF in NexusImport: Full native Support Certified PDF in Nexus Processor: Full native Support Check for Certified PDF in NexusRIP Certified PDF in Odystar v 1.0: Full native Support
General advantages
Certified PDF ensures the
Of yout files through the complete production workflow
in combination with our Product range.
General advantages
Certified PDF gives you complete
through the complete production workflow
in combination with our Product range.
HardCopyProof
HardCopyProof
Certified PDF Packaging WorkflowPre Press Company
BrandOwner
DesignAgency
BrandOwner
PrintingCompany
AIFH
QXP
Save as PDF
CDHardCopyProof
Log
Tracking
Compare
History
Log
Tracking
Compare
History
Log
Tracking
Compare
History
Log
Tracking
Compare
History
Log
Tracking
Compare
History
CDHardCopyProof
AI
HardCopyProof
CD
Certified PDF
direct in
ArtPro
Packaging File Exchange!
possible today
Certified PDF…
In combination with our solutions and applications
Certified PDF with ArtPro 8.0: Full native Support Certified PDF in NexusImport: Full native Support Certified PDF in Nexus Processor: Full native
Support Check for Certified PDF in NexusRIP Certified PDF in Odystar v 1.0: Full native Support
Certified PDF in ArtPro 8.0
Certification on opening and saving documents to PDF, with edit and history trail on all modifications made in ArtPro
Edit Log Edit Log
ArtPro Edits added to Edit Log
ArtPro Editing Station
Certified PDF in NexusImport and Processor 8.0
Certification on opening and saving documents to PDF, with session information on what activities where used in Nexus
Edit Log Edit Log
Nexus adds session info on activities used
Nexus Import / Processor
Check for Certified PDF in NexusRIP
Allows for checking whether incoming PDF files are Certified and compliant to a specific preflight profile.
Nexus RIP checks if file is Certified and compliant to profile
Nexus RIP
Certified PDF in Odystar v. 1.0
Certification on entering and after each process in the workflow, with session information on different Odystar processes
Edit Log Edit Log
Odystar adds session info on processes used
Odystar
AWS Certified PDF Implementation
AWS products in general: Input: check for Certified PDF files or Certify PDF files Workflow processing: modifications can be added to Edit
Log and as sessions with rollback and comparison mechanism.
Output: Certify PDF files on output before sending to remote locations or to RIPs
Other Vendors based on Enfocus technology Input: check for Certified PDF files, sometimes Certify PDF
files Workflow processing and Output after processing: certified
workflow is broken, no more history, session or certification information, no rollback or comparison mechanism.
Thank you!