europas blablacar pitch

EUROPAS

Nicolas Brusson @nbrusson

A search engine travel site

A  trusted  community  

We connect drivers and people looking for a ride

Cost of motoring

=

£90 £30 £30 £30

ALONE CAR-SHARING

Useful to people & planet

Less CO2 Social experience

Less traffic Savings

BlaBlaCar is growing fast

… and disrupting road travel

BlaBlaCar is the European leader

European  market  shares    Share  of  trip  offers  on  main  routes  in  2012  

Growth is powered by social WOM…

92%  of  our  traffic  is  natural  

Organic  72%  

Free  Referral  20%  

Paid  8%  

BlaBlaCar  Traffic  sources  in  2012  Google  AnalyBcs    data  Sept  2012  

200  000  Facebook  fans  

Our  Community  is  socially  acBve  

10  000  Ambassadors  

[FNAC  Spectacles  –  BlaBlaCar]  12/09/2012  

…and by strong media coverage

Major  TV,  radio  &  press  regularly  cover  BlaBlaCar  as  leaders  of  a  growing  social  phenomenon,  with  a  powerful  impact  on  acquisiBon.  

We have a sustainable business model

BlaBlaCar  is  the  only  car-­‐sharing  plaCorm  enDrely  moneDzed  by  online  booking.  

   +

ü  2,500,000 members (November 2012) ü  500,000+ people transported monthly

ü  100%+ year-o-year growth ü  5.0 million unique visits per month**

ü  50 million+ Pages views*

ü  Commission based model

ü  A mainstream travel option

* AdDecisive data Sept 2012 ** Google Analytics Sept 2012