event hacks: 9 tips to master the art of the persuasive ticketing page

It takes you less than a tenth of a second to decide if you’ll stay or leave a page

http://research.google.com/pubs/pub38315.html

Similarly, you have that much time to make an initial impression on your potential attendees

55% of these potential attendees will spend less than 15 seconds viewing your page

http://neomam.com/blog/13reasons/

How can you make full use of these 15 seconds?

1 Have an event banner that says it all

Choose a banner image that correctly depicts your event’s vibe and theme

Include key information for buyers to make a quick decision Eg. event name, date, and venue

In communicating this, people can decide if your event is relevant or interesting

2 Create an event title that stands out

Keep your target audience in mind

Craft an event title that’s unique yet informative to capture their attention

Add a sense of familiarity by using the names of people, institutions or event series

3 Use more visuals!

Page content that includes a visual boosts engagement by

47%

http://www.curata.com/resources/surveys/curation-habits-report-2012

Use images, videos, or infographics to communicate why your target audience should attend

Grab their attention with visuals before elaborating with text

4 Address your event in the first line of your event description

People want to know what’s in it for them, and quickly

Make sure you have the key details down in the first line Include your event’s purpose or what your target audience will get out of attending the event

5 Use formatting to distinguish between sections within your event description

Make your font bold, TYPE IN CAPITALS, underline, use bullet points, or a different colour!

Formatting helps your reader to focus their attention on sections that matter

6 Add links sparingly

You want readers to stay focused on your event page instead of clicking out

So unless necessary, do not include links within your event description

If you have to, keep them towards the bottom If your audience reads all the way to the bottom, you’ve probably won their interest by then anyway

7 Create clear differences between ticket categories

Use differential pricing or bundle tickets with other goodies

This helps your audience to easily distinguish between tickets and make a quicker purchase decision

8 Be clear about your event’s location

Provide directions from familiar landmarks

Make it simple for attendees to visualise getting to your event and attending it

9 Highlight your partners and community

Doing so adds to your event’s credibility

Value and showcase who they are, what they do, and how they’ve contributed to your event

Looking for

the perfect page?

TRY PEATIX

Peatix provides all the tools you need to create, promote,

and manage an event in one ticketing platform.

Suling Wong

Produced by

Claire Ding

Original article by

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