events data technology bryce gartner

Events Data TechnologyBryce Gartner, Chief Experience Officer

icimo

Who is this guy?Bryce Gartner, icimo

Chief Experience Officer & Founder

• Marketing & Technology before it was a trend

• Everything can be summed up with a movie quote.

• icimo is my 6th Startup: Current Record 4-2

• 7 Years in Association Management

Icimo helps organizations become data driven through a combination of

services and software tools enabling data storytelling, visualization, and data

analysis. We have assisted organizations ranging from $250 Thousand to

$300 Billion in annual revenue. • 2016 Most Promising Data Visualization Providers - CIOReview

• 2013 Top 42 Big Data Startups

Your Expectations and Objectives

• Who is in the room?

• What insights are you hoping to gain from today’s session?

• What are some of the challenges you see in leveraging data to it’s fullest?

My Objectives For You

1. Get beyond the technology

2. Understand Better ways to Communicate with Data

3. Recognize the challenges in changing culture

4. Create Disruption

The New World - Disruption

Sometimes Data Feels Like

You Choose…

Opinion-Based Data-Driven

Experience

People

Time

Want

Can

8%

Speed to Opinion(Weeks/Months)

Conventional Self-Reliant

Speed to Insight(Seconds/Minutes)

Want Can

80%

Report Factory

App

1985|

The Reality of Our Data AnalysisMonth Division v0 Campaigns v0 Tactic Type v0 Tactic v0

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Offline Fax

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Offline Direct mail

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Comp Review Prep 2012 Online Email

March 2012Continuing Education Review Express 2012 Email

March 2012Continuing Education Comp Review Prep 2012 Offline Direct mail

March 2012Continuing Education Review Express 2011 P&S

March 2012Continuing Education 2012 CME Portfolio Email

March 2012Continuing Education 2012 CME Portfolio Email

2014- Hyatt Regency Washington, DCWed Thurs Fri Sat Sun Mon Tue Mon Tues Wed

Total P/U %Date 8-Jul 9-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul

Block 0 0 0 0 40 50 40 13092%

P/U 1 1 4 12 30 48 22 1 119

Attrition Set At: 80%

Attrition Fee's paid: $0

Room Rate: $xxx

Room Revenue $xx,xxx

F/B (excluding T/G)

F/B (including T/G) $xx,xxx

Number of Attendees: 115

Comments:

Speaker Name OverallAverage Practical_KnowledgeAverage ReleventAverage BarriersAverage DifficultyAverage #Sessions

Sample Speaker 4.43 4.35 4.37 4.12 3.32 6

Sample Speaker 4.70 4.64 4.51 4.42 3.35 2

Sample Speaker 4.57 4.43 4.50 4.31 3.32 2

Sample Speaker 4.29 4.15 4.26 3.89 3.40 2

Sample Speaker 4.10 4.15 4.26 3.89 3.40 2

Sample Speaker 4.11 4.15 4.26 3.89 3.40 2

Sample Speaker 4.47 4.34 4.48 4.11 3.33 4

Sample Speaker 4.54 4.46 4.47 4.24 3.49 4

Sample Speaker 4.20 3.99 4.19 3.82 3.34 2

Sample Speaker 4.81 4.76 4.73 4.53 3.41 8

Sample Speaker 4.54 4.46 4.36 4.20 3.34 2

Sample Speaker 4.62 4.45 4.58 4.32 3.70 1

Sample Speaker 4.41 4.23 4.35 4.15 3.33 2

Sample Speaker 4.62 4.39 4.21 4.31 3.28 5

People remember 10% of what they hear,20% of what they read and

80% of what they see and do.

“Numbers have an important story to tell. They rely on you to give them a clear and convincing

voice.”(Stephen Few)

The concept is simple

Data Visualizers / Analysis Tools

• Tableau

• QlikTech

• Microsoft

• Microstrategy

• SAP

• SAS

Registration Pacing

Conference Dashboard

Event Staff

EXAMPLE - PARTICIPANT PROFILES

Keys to Data Driven Success • Utilize Analysis, Not Just Reports

• Empower Your Organizational

Audience (Time & Tools)

• Leverage all your existing systems

• Extend ties to All Systems

• Even if it is Excel

• Find the Data if you don’t have it

Keys to Data Driven Success • Build a Data Culture

• Lead by Example - Begin with Yourself/Team

• All In Commitment

• Put it in your Personal/Team Performance Goals

• Set the Tone

• Bust or Confirm the Myths by Asking the Right Questions

• Share the Answers

• Reward the Facts

Don’t Think.

KNOW!!!

Know the KPI’s – Integrate Reporting and Analysis• Keep the Key Reporting

(New Delivery Mechanisms)

• Registrants vs. Goal

• Registrant Comparisons vs. Goal

• Products Sold vs. Goal

• Revenue vs. Goal

• Expenses vs. Goal

• Add the Analysis• Member Participation Trend

by Type Segment, Longevity

• Member Participation Retention Trends by Type, Segment, Longevity

• Event, Session, Program Profitability per Participant +Trend (Member and Non-Member)

• Lifetime Event, Session, Program Profitability

• Program sustainability metrics vs. Goal

Driving Change

Don’t Think.

KNOW!!!

Communicate It

My Objectives For You

1. Get beyond the technology

2. Understand Better ways to Communicate with Data

3. Recognize the challenges in changing culture

4. Create Disruption

Contact

• Presenter Contact Information:

• Bryce Gartner

• bryce.gartner@icimo.com

• @icimo or @brycegartner

• Thank you for your participation!