events data technology bryce gartner
TRANSCRIPT
Events Data TechnologyBryce Gartner, Chief Experience Officer
icimo
Who is this guy?Bryce Gartner, icimo
Chief Experience Officer & Founder
• Marketing & Technology before it was a trend
• Everything can be summed up with a movie quote.
• icimo is my 6th Startup: Current Record 4-2
• 7 Years in Association Management
Icimo helps organizations become data driven through a combination of
services and software tools enabling data storytelling, visualization, and data
analysis. We have assisted organizations ranging from $250 Thousand to
$300 Billion in annual revenue. • 2016 Most Promising Data Visualization Providers - CIOReview
• 2013 Top 42 Big Data Startups
Your Expectations and Objectives
• Who is in the room?
• What insights are you hoping to gain from today’s session?
• What are some of the challenges you see in leveraging data to it’s fullest?
My Objectives For You
1. Get beyond the technology
2. Understand Better ways to Communicate with Data
3. Recognize the challenges in changing culture
4. Create Disruption
The New World - Disruption
Sometimes Data Feels Like
You Choose…
Opinion-Based Data-Driven
Experience
People
Time
Want
Can
8%
Speed to Opinion(Weeks/Months)
Conventional Self-Reliant
Speed to Insight(Seconds/Minutes)
Want Can
80%
Report Factory
App
1985|
The Reality of Our Data AnalysisMonth Division v0 Campaigns v0 Tactic Type v0 Tactic v0
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Offline Fax
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Offline Direct mail
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Comp Review Prep 2012 Online Email
March 2012Continuing Education Review Express 2012 Email
March 2012Continuing Education Comp Review Prep 2012 Offline Direct mail
March 2012Continuing Education Review Express 2011 P&S
March 2012Continuing Education 2012 CME Portfolio Email
March 2012Continuing Education 2012 CME Portfolio Email
2014- Hyatt Regency Washington, DCWed Thurs Fri Sat Sun Mon Tue Mon Tues Wed
Total P/U %Date 8-Jul 9-Jul 10-Jul 11-Jul 12-Jul 13-Jul 14-Jul 15-Jul
Block 0 0 0 0 40 50 40 13092%
P/U 1 1 4 12 30 48 22 1 119
Attrition Set At: 80%
Attrition Fee's paid: $0
Room Rate: $xxx
Room Revenue $xx,xxx
F/B (excluding T/G)
F/B (including T/G) $xx,xxx
Number of Attendees: 115
Comments:
Speaker Name OverallAverage Practical_KnowledgeAverage ReleventAverage BarriersAverage DifficultyAverage #Sessions
Sample Speaker 4.43 4.35 4.37 4.12 3.32 6
Sample Speaker 4.70 4.64 4.51 4.42 3.35 2
Sample Speaker 4.57 4.43 4.50 4.31 3.32 2
Sample Speaker 4.29 4.15 4.26 3.89 3.40 2
Sample Speaker 4.10 4.15 4.26 3.89 3.40 2
Sample Speaker 4.11 4.15 4.26 3.89 3.40 2
Sample Speaker 4.47 4.34 4.48 4.11 3.33 4
Sample Speaker 4.54 4.46 4.47 4.24 3.49 4
Sample Speaker 4.20 3.99 4.19 3.82 3.34 2
Sample Speaker 4.81 4.76 4.73 4.53 3.41 8
Sample Speaker 4.54 4.46 4.36 4.20 3.34 2
Sample Speaker 4.62 4.45 4.58 4.32 3.70 1
Sample Speaker 4.41 4.23 4.35 4.15 3.33 2
Sample Speaker 4.62 4.39 4.21 4.31 3.28 5
People remember 10% of what they hear,20% of what they read and
80% of what they see and do.
“Numbers have an important story to tell. They rely on you to give them a clear and convincing
voice.”(Stephen Few)
The concept is simple
Data Visualizers / Analysis Tools
• Tableau
• QlikTech
• Microsoft
• Microstrategy
• SAP
• SAS
Registration Pacing
Conference Dashboard
Event Staff
EXAMPLE - PARTICIPANT PROFILES
Keys to Data Driven Success • Utilize Analysis, Not Just Reports
• Empower Your Organizational
Audience (Time & Tools)
• Leverage all your existing systems
• Extend ties to All Systems
• Even if it is Excel
• Find the Data if you don’t have it
Keys to Data Driven Success • Build a Data Culture
• Lead by Example - Begin with Yourself/Team
• All In Commitment
• Put it in your Personal/Team Performance Goals
• Set the Tone
• Bust or Confirm the Myths by Asking the Right Questions
• Share the Answers
• Reward the Facts
Don’t Think.
KNOW!!!
Know the KPI’s – Integrate Reporting and Analysis• Keep the Key Reporting
(New Delivery Mechanisms)
• Registrants vs. Goal
• Registrant Comparisons vs. Goal
• Products Sold vs. Goal
• Revenue vs. Goal
• Expenses vs. Goal
• Add the Analysis• Member Participation Trend
by Type Segment, Longevity
• Member Participation Retention Trends by Type, Segment, Longevity
• Event, Session, Program Profitability per Participant +Trend (Member and Non-Member)
• Lifetime Event, Session, Program Profitability
• Program sustainability metrics vs. Goal
Driving Change
Don’t Think.
KNOW!!!
Communicate It
My Objectives For You
1. Get beyond the technology
2. Understand Better ways to Communicate with Data
3. Recognize the challenges in changing culture
4. Create Disruption
Contact
• Presenter Contact Information:
• Bryce Gartner
• @icimo or @brycegartner
• Thank you for your participation!