ever bilena make-up, market research

Ever BilenaSaturday, March 3, 12

brand relationship

backgroundaggregates

brand contact points

Saturday, March 3, 12

methodology

toknow

things

Hierarchy

makeupof

what’s in

a makeup

kit?Saturday, March 3, 12

shumacdior

avon in2it

on l’ore

hiyangfactor

brand identity3Saturday, March 3, 12

the problemSaturday, March 3, 12

emerging competitive currentaggregates

emerging competitivecurrent

“Pasalamat ka dahil kailangan

kita.”

1Saturday, March 3, 12

emerging competitivecurrent

“PWEDE NA...Minsan.”

emerging currentcompetitive

neverBilena

emerging currentcompetitive

“Pangit mong tingnan Jusko!”

competitive currentemerging

“Pwede Bilena.” 1

Pasalamat ka dahil kailangan

Winner

But…

Strengthen relationship

Decision Making ProcessAttentionRUN OUT OF MAKE-UP1

2INTEREST

HIYANG + PASOK SA BUDGET

3SEARCHMALL/ CONVENIENCE STORE/DRUG STORE/ DIRECT SELLER

4ACTIONBUY FROM STORE/DIRECT SELLER

5shareAmong colleagues

Brand Contact Audit

“M!"#$%& '$&$%($ $) &**( q!$+,)- .,-$ .$

/$)$+*&.”

“S*br$%& &!.)* "* %$ %$-)r- "* .,-$ .$ b$#$-

b$&* "* b,+#,%!”

“B!',+, "$ %$ %&$-*% "0, %$-)r- '* %$ $) +$+*

"$%& &!'$%($!”

“M!"#$%& '1(2* '$#$+ .,-$, '$+$'$%& &**( q!$+,)- ‘)*!”2

“K$#,) '$#$+, '!"#$%& '$&$%($

%$'$% "0, '$($',%& /*+*r..”2Saturday, March 3, 12

“S!+,) .,-$ "$#,) '$#$+! K$-$

.,&1 %$, b,+, "$ %$!”2Saturday, March 3, 12

“B$"$ '$&$+,%& -!%& '$"1-!p %,+$ "0, '$&$%($ -!%& '!"#$ %&

.$+3+$(-.”

“M$r!%*%& r,% .,-$ '$&+$&$- %& '$"1-!p! M!"#$%& '$&$+,%& $%&

Ev1r B,+1%$!

“ 4)1, b$&$- )$+$&$ .$ ‘-*

"$-$ b!',+, "$ %$!”

“M$&f11f11+,%& $r)5)$ .,&!r*

$"* "0, $%& &$%($ %&

'$"1-!p %,+$!”

“W$+$ %$ $"*%& '$$+$+$

6/1p) -!%& '$"1-!p %&

'&$ '*(1+.”

“M$&'!'!"#$%& $r)5)$ "$!”

5“S,&!r* p$r1#0

+$%& %& '&$ ,b$%& br$%(. .$ .)*r1.”

5“4%& ($+,%&

#$%$p,% p1r* p$r$%&

(, .,-$ !%,q!1.”

5 “S$ ($',%& /#*,/3 '*, .$ ‘-* %$ $%&

(35-*%!”

{delighters}{disgusters}

{annoyance} {frills <3}

None! DIRECT SELLERS

None! DIRECT SELLERSSALESLADY

CONVENIENCE STORES

mind map

Functional

ConfidenceSaturday, March 3, 12

Functional

Confidence

“Feeling�� ko�� maganda�� ako�� pag�� ginamit�� ko”

Functional“’Di�� nagbabakbak”

Confidence

“sana�� mas�� mura�� pero�� overall�� walang��

pagkukulang”

Confidence

pagkukulang”

It does the job

Confidence

pagkukulang”

Kahit mahal sulit ang quality

It does the job

Confidence

pagkukulang”

Kahit mahal sulit ang quality

It does the job

Confidence

“Pare-pareho�� lang�� ang�� make-

UtilityBenefit

RELATIONSHIP STATUS

stuck in thefriendzone

RELATIONSHIP STATUS

conclusionSaturday, March 3, 12

D5),%/) Brand Identity

Stronger r1+$),*%.#,p

i Love you!Saturday, March 3, 12

ever bilena make-up, market research

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