everett sizemore

By Everett Sizemore | May 12 & 13, 2016 | Breckenridge, Colorado

Growing Your Brand as an Entityin Google’s Knowledge Graph

GoInflow.com

Why you should go through all of the trouble in the first place.

How to mark up your own site, including example code that you can customize.

How to define and connect your brand on Open Data websites, such as Wiki Data, DBPedia, the Open Library Project, etc.

http://opte.org/maps/

You Are Going to Learn These 3 Things:

Using

To place

Into the

Javascript Object Notation for Linked Data

So You Can Get

Read This! PracticaleCommerce.com/articles/88211-SEO-How-to-Optimize-Knowledge-Graph-for-Your-Brand

Because

#1 = Not us.

GoInflow.com

GoInflow.com

GoInflow.com

GoInflow.com

<script type="application/ld+json”>

{ "@context" : "http://schema.org",

"@type" : "Person”,

"name" : "Everett Sizemore”,

"jobTitle" : "Director of Marketing”,

"image" : "http://www.gravatar.com/avatar/cc9b6b86eab7e72425f0eec907553bcc",

"url" : "http://www.esizemore.com",

"sameAs" : [ "https://plus.google.com/u/0/+everettsizemore",

"http://www.freebase.com/m/0cgwm3t",

"https://about.me/everettsizemore",

"http://www.linkedin.com/in/everett",

"https://www.wikidata.org/wiki/Q21180686",

"http://www.goinflow.com/author/everett/",

"http://www.pinterest.com/balibones/inbound-marketing",

"http://www.twitter.com/balibones"]

}</script>

GoInflow.com

Raising Hell Also Works, Sometimes

GoInflow.com

GoInflow.com

~ Some Random Person on the Internet

GoInflow.com

GoInflow.com

GoInflow.com

A Small Portion of What’s Available at - https://schema.org/Organization

GoInflow.com

GoInflow.com

GoInflow.com

Important!

GoInflow.com

https://developers.google.com/structured-data/testing-tool/

GoInflow.com

Turning It Up a NotchGrowing Your Brand as an Entity

GoInflow.com

Updating an Existing KG Box

GoInflow.com

Updating an Existing KG Box

It doesn’t say anything about legal weed.

GoInflow.com

It Doesn’t Hurt to Ask!

BEFORE AFTER

GoInflow.com

Owned Listings

MarketingLand.com/finally-brands-can-edit-their-knowledge-graph-cards-in-google-163698

GoInflow.com

“If a search for your brand doesn’t already trigger a Knowledge Graph panel, the unfortunate reason is that Google doesn’t consider the brand to be a large enough entity that searchers would benefit from seeing additional information.” ~ Jill Kocher, Practical eCommerce

GoInflow.com

Where To Define & Connect Entities

GoInflow.com

Media (Images, Sounds and Videos)

GoInflow.com

https://www.wikidata.org/wiki/Q21168196

GoInflow.com

https://openlibrary.org/

GoInflow.com

Quoting Authors, Experts and Celebrities

“Notable: We limit ourselves to quotations which are notable. A quotation can be notable because it has achieved fame due to its enduring relevance to many people, or because it is attributed to a notable individual, or appeared in a notable work.”

GoInflow.com

The English version of the DBpedia knowledge base describes 4.58 million things (entities), including 1,445,000 people, 735,000 places, 411,000 creative works, 241,000 organizations – Is Yours One of Them?

There are also localized versions of DBpedia in 125 languages (including Italian).All these versions together describe 38.3 Million Entities.

GoInflow.com

http://www.aboutus.com/inflow

GoInflow.com

https://en.wikipedia.org/wiki/Inflow_(company)

GoInflow.com

GoInflow.com

The Problem With Open Linked Data

GoInflow.com

The Solution

GoInflow.com

We Imagine “Hubs & Spokes”

GoInflow.com

It’s a Mess

http://opte.org/maps/

GoInflow.com

On Further Inspection…

http://opte.org/maps/

GoInflow.com

@BaliBones

Why You Should Care About KGOhttp://www.goinflow.com/kgo/

Tips for Optimization Google’s Knowledge Graph Box for Your Brandhttp://marketeer.kapost.com/knowledge-graph-optimization-tips/

The JSON-LD Playgroundhttp://json-ld.org/playground/

I Became an Entity: How I’m on the Knowledge Graphhttps://moz.com/ugc/i-became-an-entity-how-im-on-the-knowledge-graph

I Am an Entity: Hacking the Knowledge Graphhttps://moz.com/blog/i-am-an-entity-hacking-the-knowledge-graph

Demystifying the Knowledge Graphhttp://searchengineland.com/demystifying-knowledge-graph-201976

Using Entity Markup to Appear in the KGhttp://searchengineland.com/5-ways-optimize-markup-knowledge-graph-semantic-search-186755

Knowledge Graph Optimization (KGO)http://www.blindfiveyearold.com/knowledge-graph-optimization

Learn About the Knowledge Graph APIhttp://searchengineland.com/laymans-visual-guide-googles-knowledge-graph-search-api-241935

Thank You!