everything has changed nothing has changed - mtm · call110160612154571 everything has changed...

www.SallyAnneRogers.com1CALL110160612154571

Everything has Changed Nothing has Changed

8 March 2016 - LONDON Communicating in a digital world

INSIGHTS CONFERENCE

www.SallyAnneRogers.com1

① 1Mobile1–1centre1of1markeCng11Smaller1screens1D1more1personalised1relaConships11

② 1Transparency1–1creaCng1genuine1relaConships11Do1what1you1say1you1do1and1you1will1be1rewarded1

③ 1DisrupCve1content1–1both1userDgenerated1and1visual11Quality1content1will1ALWAYS1be1King1

④ 1CollaboraCon1–1working1in1partnership11For1mutual1benefit1

1 Everything1has1changed…1

www.SallyAnneRogers.com

•  ReinvenCng1the1Wheel1•  Social1Success1–1Social1Failure1•  Virtual1Take1Off1•  AZracCng1Your1Digital1Audience1•  Stealing1Thunder1

“Half of all 18-24 year olds check their phones with 5 minutes of waking up; on average smartphone users check their phones 150 times a day – Ofcom Survey 2015."

Reinventing the Wheel

“We are defined by having a highly interactive, open way of working – fast moving, fast-working, collaborative culture”

“We're%reinven)ng%the%field%of%public%rela)ons%with%ROI<based%

methodology,%data<driven%analy)cs,%and%story<based%campaigns.”1

“Be%an%expert%in%what%you%are%doing%–%it’s%

not%just%data%it’s%risk%that%will%land%you%

ahead%of%the%game%and%bring%success.”%

%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%Sebas)an%Wiernicke%

% % % % % % % % % % % %!

1 Risk averse

Social Success Social Failure

Agency Social Advertising Effectiveness

Emarketer.com October 2015

February 2016

January 2016

Using Social for Customer Service

Image courtesy of shopify.com

The Alternatives

•  Messenger (8M) •  Whatsapp •  WeChat •  Viber •  Line •  Snapchat •  KakaoTalk •  Kik •  Telegram •  Skype

Transparency of Twitter

Twitter closer to allowing longer tweets of up to 10,000 characters

“2015 was a great year for Facebook; our community continued to grow and our business is thriving."

Mark Zuckerberg

Facebook acquisitions

Only app we’ve seen with higher engagement than Facebook – Mark Zuckerberg

“Global%ad%revenue%to%hit%$600m%as%user%base%

reaches%400m.”%%

“Expected%to%enjoy%higher%net%mobile%display%ad%

revenues%than%both%Google%and%TwiQer%by%2017.”%

% % % % % % % % % % % %%%%

! ! ! ! ! ! ! ! ! ! ! ! ! !The!Drum!! ! ! ! ! ! ! ! ! !!!! ! !!!September!2015!

Inspired by Friendster 125 million users

Virtual Take Off becomes a Reality

“Social Hubs of the future” #MWC2016

The Great VR Race

Mobile World Congress: "the next platform”

Photographer:1Pau1Barrena/Bloomberg1

21-25 February 2016

Augmented Reality

Attracting your digital audience

Emotional connection

Emotion to conversion

January 2016

Stealing Thunder

TOP FIVE FROM 2060 POLLED •  Sainsbury’s – Framestore •  Aldi – McCann Manchester •  Coca Cola – 20 Year Revival •  John Lewis – adamandeveDDB £7 million •  Cadbury’s – £10 million

STUDENT PARODY – £700 and 7 hours

Emotional connection

1 22.8K FOLLOWERS

…to%be%able%to%do%something%this%reac)ve%

was%a%fantas)c%challenge%and%one%we%had%

a%lot%of%fun%doing.%

% % % % % % % % % % % %Chloe!

131popular1YouTubers1across1the1world1with1combined171million1subscribers1

#ReadOnGetOn

#thisgirlcan

#likeagirl

#BeYouBeHealthy

In conclusion

Delivery within 30 minutes of order being placed

Amazon Prime Air

Secret of Success Things go wrong when data begins to drive decisions – it’s just a tool

① 1Audiences1are1sCll1in1control1–1they1decide1how1and11when1they1want1you1to1communicate1with1them111

② 11Relevant1–1they1want1the1news1that1interests1them1

③ 1Entertained1–1adverCsing1has1always1been1about1entertainment1through1personaliCes1or1story1telling1

④ 1Journalists1are1sCll1searching1for1the1best1stories1and1images1in1the1race1to1break1news1

1 …nothing1has1changed1

Thank you Please feel free to ask any questions

everything has changed nothing has changed - mtm · call110160612154571 everything has changed...

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