everything in moderation
Post on 29-Oct-2014
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Everything in Moderation
Community
Management & Moderation
Solutions
Mzinga OmniSocial Insure
OmniSocial Insure
Take the guesswork out of social moderation. Protect your brand
with OmniSocial Insure and know the conversations that are
generated online won’t compromise your reputation.
What to expect
Overview of Community Management & Moderation
How to Engage your Audience
Where Mzinga fits into your Social Media Strategy
Strategy Checklist
Do you have a written Social Strategy for your Clients?
Is your organization structured and resourced appropriately?
Who is going to Engage your customers?
CPL vs CPV? How do you define success? Which platforms are you going to be
using?
So Many Channels So
Little Time
FaceBookGoogle+Pintrest
InstagramTumblr
#TagboardVsnap
LinkedInVine
YoutubeFoursquare
YelpFlickr
Let Mzinga handle that for you
Social Media Landscape 2013
Where does Moderation Fit into your Strategy
Protecting the
voice of your
Brand
Community Management & Moderation
Global, multilingual moderation team with 7+ years experience moderating sites for leading brands
Flexible moderation service offered 24 x 7 x 365
Across all Social platforms
Reaching your customer in their Voice
Our M
oder
ator
s
Under
stan
d th
e
impo
rtanc
e of
idio
ms
And n
uanc
es
Where is your Audience?
HOW AND WHEN TO REACHYOUR FANS
74% of all marketers say Facebook is important to their lead generation strategies
Companies that generate 1,000 Facebook likes also receive 1,400 website visits per day.
85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users
PURCHASING AND CUSTOMER SERVICE
59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population
Approximately 46% of online users count on social media when making a purchase decision
25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour
Ground Control
Up to date content
Treat your readers and consumers like equals
Immerse yourselves in pop-culture
Talk like human beings
Here are three useful tips shared by Shankar Gupta at the Social Media Summit
Management & Brand Goals
BEST PRACTICES
Encouraging participation
Proactively Seeding Content
Act on Abusive Behavior
Ensure a welcome and Safe environment
CONSISTENT FEEDBACK IS ALWAYS HELPFUL
Observe hourly & daily interactions
Moderation Strategies Usage Guidelines Sentiment Reports Hands on Suggestions
for improvement and growth
Reporting concerns of your community
Moderate This
WHAT DO THEY DO
Engagement Facilitation Trusted Content
MODERATING ON A DIFFERENTLEVEL
Welcoming new members
Provide topics of conversation
TC,TOS,SLA,NRA,FEMA,LMOA enforcement
Remaining Relevant
Getting off the topic
Spoiled Eggs
Please don’t spoil it for me!
I just want to check the score
Putting the Hammer Down
Nail the Strategy
Moderation is a Key Component for any Social Media Strategy
Engage your Costumers
Moderation has been a core part of Mzinga’s business for more than 10yrs
Our moderators have been protecting client’s brands on average 7yrs
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