evidence-based concussion care · 2020-04-19 · module 12: impacting your community & practice...
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4/19/20
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Practitioner Education Course
Module 12: Impacting Your Community & Practice
Program Development
Evidence-Based Concussion Care
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Concussion Landscape
• Make a difference in your community!• Much needed service• Inconsistencies in treatment
• Education and awareness is key
• Media fear and false information
• Wide patient base – sports, MVA, workplace, military, etc.
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Government Recommendations
• Government and concussion organizations passing legislation and making policy recommendations• International Consensus Statement on Concussion• CDC Guidelines, State Laws• Parachute, Rowans Law
• Baseline testing recommendations through large percentage of guidelines• US schools mandated to run testing for liability purposes
• How can you help those in your community adhere to or enhance their recommended or current concussion policies?
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Sports Organizations
• 10-15% of high-risk athletes receive a concussion each season• Underestimation: As much as 50% unreported or undiagnosed• Education for coaches and trainers on how to recognize and remove
• Need for adherence of concussion policies• How do they take ‘recommendations’ and put them into action?
• Typically, no team doctors or therapists• How are they ensuring proper recovery before returning to play?
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Example Sports Organization• Concussion education – presentation to board
• Policy development – develop based on their needs
• Coach & trainer education – free sideline course
• Parent & player education – info on website
• Baseline testing – at your clinic or organization facility
• Preferred access for treatment and rehab
• Access to Concussion Tracker App for injury reporting & tracking
• RTP decisions
• End of season reporting
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Key Selling Points to Associations
• Let the research sell itself• Education, education, education!
• Concussion Sideline Course and Concussion Tracker App• Absolutely FREE! • Resources to improve education, communication and injury reporting
• Strength in numbers• CCMI is largest globally standardized concussion care network
• Customized policy development• How can you help that organizations needs?
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How CCMI Helps Your Business• CCMI Clinical Network Map• Emails come from our website for baselines/assessments• If CCMI gets contacted, we refer that person through to you
• Digital Marketing• Broaden awareness of CCMI network • Social media, podcasts, web video, etc.
• Email Marketing• Increase education• Directed to NSO’s, PSO’s, local sports clubs – send us your contacts!
• Continued Education• Monthly research updates• Ask Concussion Doc segments
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How Can You Market the CCMI Program• CCMI information on website• Improve SEO and visibility
• Resource portal• Marketing materials, presentations, flyers, how-to-videos
• Referral Networks• Local physicians
• Get Social!• Share, like & post content• Join the Facebook practitioner group
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New Clinic Checklistü Brainstorm session with Program Development Manager
ü CCMI info on website
ü Join CCMI Practitioners FB group
ü Familiarize your staff with resource portal
ü Use contents of initial marketing package
ü Follow us on all social media platforms
ü Access to ‘Test Clinic’
ü Run baseline, Buffalo, Blackhawks on ‘Test Patient’
ü Connect with local physicians, develop local referral network
ü Connect with local sports clubs & send over contacts to PDM
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Welcome to the CCMI network!
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Practitioner Education Course
Evidence-Based Concussion Care
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