examine the psa ad and evaluate the effectiveness

1. Examine the PSA ad and evaluate the effectiveness. (Does the image, slogan, information stick with you? Make you think?)

2. Determine the purpose, target audience, and propaganda/persuasive technique(s) used.

I can…in order…• I can create a Public Service

Announcement using propaganda/persuasive techniques in order to learn how to apply those techniques in my persuasive writing.

Today’s Activities….• Examine PSA’s and discuss the purpose, target

audience and technique(s) used• Form pre-determined groups• Decide group member roles• Discuss possible PSA topics• Begin planning process

??? Ever heard of these slogans???

"This is your brain. This is your brain on drugs. Any questions?"

"A mind is a terrible thing to waste.""Friends don't let friends drive drunk.""You could learn a lot from a dummy."

• These are all widely recognizable slogans from national Public Service Announcement Campaigns

Famous PSA’s from the past

• http://www.youtube.com/watch?v=nl5gBJGnaXs• http://www.youtube.com/watch?v=KQ_0AwM93j4• http://www.youtube.com/watch?v=JOfI21GZjcQ

PSA• PSA: Public Service Announcement• Promotes programs, activities, or services of

federal, state, or local governments, or the programs, activities or services of non-

profit organizations and other announcements regarded as serving community interests

• PSA’s can come in the form of video, radio, paper (any media outlet)

Examine the PSA• Determine the

purpose, target audience and technique(s)

Examine the PSA• Determine the

purpose, target audience and technique(s)

Examine the PSA• Determine the

purpose, target audience and technique(s)

Examine the PSA• Determine the

purpose, target audience and technique(s)

http://www.youtube.com/watch?v=2RUYkzJio24

http://www.youtube.com/watch?v=YpHlztPeHf8

http://www.youtube.com/watch?v=rOw6TLA85S8

Examine PSA• http://www.dhs.gov/files/reportincidents/see-some

thing-say-something-public-service-announcements.shtm#1

• Determine the purpose, target audience and technique(s).

• http://www.youtube.com/watch?v=R0LCmStIw9E• Determine the purpose, target audience and

technique(s).

Group Project Explanation

• You will be placed in groups. • Each member will be responsible for working on

your group’s PSA!• Each group will decide on a current topic to

create a Public Service Announcement.• Your group will create your PSA in power point

format and will present to the class.

• Remember it is best to incorporate all 3 of Aristotle's persuasive techniques: ethos, logos, pathos

Possible PSA Topics• Texting and driving• Drinking and driving• Anti-bullying• School nutrition• Staying Fit (Fight Obesity)• Other teacher approved topic

Explanation of how work will be completed• Each member will be responsible for working on this

project!1. Determine your PSA topic2. Determine PSA:

o Purpose -(increase awareness, public to take action, etc.)o Target Audience-(K-12 students, high school students, middle-high school students,

general public, etc.)o Techniques/Appeals you want to include- (Ethos, Logos, Pathos, Emotional appeal,

Testimonial, Bandwagon, etc.)

3. Begin Researcho All members will research their group’s chosen topic.

4. Plan your PSAo Using the storyboard graphic organizer- member #1 will write in box 1. Pass the

graphic organizer to member #2 to write in box #2 and so forth.

5. Create PSAo Once you have completed the graphic organizer, create your PSA using Power Point.

You may add pictures, charts, video, music, etc.o After your PSA is complete, using the same method as you did to complete your

storyboard, your group should come up with a justification about your PSA. The justification should be a paragraph about why the content of your PSA is important, how is it relevant, and how you used the persuasive appeals.