example three kubus

KUBUSC. Juice

15th May 2013

PRESENTATION OUTLINE

About the brand 4Ps: Product 4Ps: Price 4Ps: Place 4Ps: Promotion Market Segmentation: Demographic

and Geographical Questions and Answers time

KUBUS [Q-BUSH]

Carrots and fruits thick juices Produced by Maspex company Wide brand offering other products:

PRODUCT

Apple, banana and carrot juice (0,9l plastic bottle)

High quality No added preservatives Pasteurization method used

PRICE

0,33l bottle – £0,65; 0,9l bottle - £1,20 Price proper to quality Competitive products:

PLACE

Mainly sold in Poland Export: Great Britain, USA, Germany,

Czech Republic, Russia, Lithuania

PROMOTION

Targeting children Represented by an image of a friendly bear Very attractive website www.kubus.pl

MARKET SEGMENTATION:

DEMOGRAPHIC: School age children Young, medium sized families from higher

and medium class

GEOGRAPHICAL: Big cities Small villages

THANK YOU,ENJOY YOUR JUICE!

Sources:www.kubus.plwww.sciaga.pl/tekst/34905-35-analiza_sprzedazy_sokow_kubuswww.notesdesk.com/notes/marketing/marketing-segmentation