expedia - bto 2014 - innovaton in travel - walter lo faro

Senior Director, Market Management Southern Europe & European Regional Territories, Expedia

BTO 2014Innovation in Technology: The World of Expedia

Walter Lo Faro

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 2CIA Factbook

650%more than 3rd

largest mobile market

in the world

~2 BillionMobile Subscribers in India and China

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 3Business Intelligence

18B Connected

Devices Worldwide in less than 4 years

Source: NBC News link

2005

Source: NBC News link

2013

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 6Into Mobile

DrawSomething

Facebook

Television

Radio38

Years

13

Years

3.5

Years

50

Days

Adoption Rate

to reach

50M Users

20x

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2015

20%

2011

1%

PhoCuswright’s European Online Travel Overview – 9th Edition (2013)

Mobile Share of Online Travel - Europe

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Consumers Want

Enhanced Technology

Multi-screen Experience

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 9

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 11

The Traveler Decides how They Like to Shop~ 1000 A/B tests - all designed to improve conversion.

A B

A B92 others viewing this hotel right now

Most recent booking for this hotel: less than 23 minutes ago

Most recent booking for this hotel: less than 23 minutes ago

92 others viewing this hotel right now

Most recent booking for this hotel: less than 23 minutes ago

Most recent booking for this hotel: less than 23 minutes ago

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 12IBM/Marcia Conner

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 14

La localizzazione è

fondamentale

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Source: Expedia and Hotels.com stayed data for Q2 2014 for Italy Point of Supply

USA

FRANCIA

GERMANIA

CANADA

UK

Paesi con il maggior numero di viaggiatori verso l'Italia Dati per Paese relativi al Q3 del 2014

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 16

INDIA

Source: Expedia and Hotels.com stayed data for Q2 2014 for Italy Point of Supply

TAIWAN

Paesi con la percentuale di crescita più alta nelleprenotazioni verso l’Italia Dati per Paese relativi al Q3 del 2014

POLONIACOREA

DEL SUD

Contenuti localizzati e siti web personalizzati

38lingue

30valute

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 17

© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 18

Photos are the Universal LanguageLog onto Expedia PartnerCentral to see your photo score.

Scores as of January 2014; comparing hotels with a green photo score vs a red photo score

~2%Higher conversion

when photo content scores are green

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Walter Lo FaroSenior Director, Market Management

Southern Europe & European Regional Territories, Expedia