experiential marketing presentation · 2017-02-17 · experiential marketing creates connection...

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Experiential Marketing

Molly PierceAAD 517

Experiential Marketing

Creates Connection through the Senses

Engaging

Experiential

Creates a Memorable and Emotional Connection

Builds customer relationships for the long term

Important to create the right experience

Lexicon Terms

Visual Impact

Social Proprioception/Social Perception

Experiential Participation

Visual Impact

Integrating visuals

An effective tool to boost engagement

Helps the audience retain information

Social Proprioception/Perception

Experiential ParticipationExperiential learning

Personal and Environmental Experiences

Meaningful and Lasting Impact

Social Swipe Charity Billboard

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