experts in marketing and esports...email: rodion@cybernetica.agency rodion sokolov contacts title...

Cases

Experts in marketing and esports

Tournament module: create and hold tournaments in various disciplines, integrated with the brand’s CRM-database

Team finder: seek esports team and recruit players

Player’s profile: personal user statistics center, including social

characteristics

Loyalty program (CRM): two types of currencies - gold and silver coins

Predictor: competitive voting for match results

Competitive module: involvement of viewers who do not play

Shop: for physical and digital goods

Social network for esports players (PC/Smartphone/Console)

ESPORTS PLATFORM

• Integration with MediaMarkt web-site, holding of online tournaments

Case for MediaMarkt: full esports backend

INTEGRATION FOR BRANDS

• Integration with MediaMarkt CRM, fully branded solution

Case for MediaMarkt: full esports backend

INTEGRATION FOR BRANDS

honor-cup.ru turnir.igromania.ru/dota2

INTEGRATION FOR BRANDS

Solution on standalone web-domain

https://club.sector.gg

INTEGRATION FOR BRANDS

https://musicgamefest.ru

INTEGRATION FOR BRANDS

INTEGRATION FOR BRANDS

Launch on click-storm.com or on client’s web-site with full integration

https://click-

storm.com/ru/event/71/

Launch on click-storm.com or on client’s web-site with full integration

INTEGRATION FOR BRANDS

Launch of branded tournament at https://plantronics-cup.ru/

INTEGRATION FOR BRANDS

Own tool:

• LAN-centers management software with

CRM

• Direct integration with eSports platform:

• single account for tournament system and

esports arena software

• Built-in loyalty system

• coins for time spent in cyber cafe

• Advertising opportunities for sponsors

Cloud based LAN-centers management software with CRM

LAN-CENTERS MANAGEMENT SOFTWARE

• 18 semi-professional tournaments

• 3 professional tournaments:

StarCraft:Remastered and Quake Champions

• 3 CityBattle tournaments, Moscow versus SPB in

arena clash format

• 20+ thousand sold hours in MediaMarkt esports

venues

CYBERARENAS in MediaMarkt (Moscow and SPB)

ESPORTS VENUES

• Hearthstone 3-days

tournament in Singapore

during ok.DOTA2 Cup

GG Convention: Hearthstone challenge in Singapore

FESTIVALS AND TOURNAMENTS

• Festival of esports, cosplay and board games

• Online-tournaments in 5 disciplines (10 open tournaments and finals)

• Game design workshops, lectures about esports industry, artist competitions

«CYBERIADE» in Innopolis (Russia)

FESTIVALS AND TOURNAMENTS

Master-classes, autograph-sessions, show-matches

OFFLINE ACTIVATION

Vladimir PGG Anosov – ex.

professional DOTA 2 player,

analyst in Maincast

Igor Bruce Utkin – ex. professional StarCraft: BroodWar,

CEO of esports team RoX, commentator in StarCraft

Boris Starsky Staroselky –

worked for StarLadder,

professional team owner

Professional streamers

STREAMS

Special project with the participation of esports celebrities

STREAMS

Ilya "ALOHADANCE" Korobkin

A popular streamer and professional

player in DOTA 2

Oleg "Stray228" Bocharov

Popular DOTA 2 streamer

• Streamers predicted match results throughout The Internationals 2019

• Forecasts were published as articles on Sport24.ru

• Client’s contest ad:

• on the streamers’ channels

• Targeting ad on gamers

Result:

• CPL (registration in the sport24 contest) was twice lower than the client’s expectations

Mobile: +7 (963) 750 80 14 (WhatsApp, Telegram)

Email: rodion@cybernetica.agency

Rodion Sokolov

CONTACTS