experts in marketing and esports...email: [email protected] rodion sokolov contacts title...
TRANSCRIPT
Cases
Experts in marketing and esports
Tournament module: create and hold tournaments in various disciplines, integrated with the brand’s CRM-database
Team finder: seek esports team and recruit players
Player’s profile: personal user statistics center, including social
characteristics
Loyalty program (CRM): two types of currencies - gold and silver coins
Predictor: competitive voting for match results
Competitive module: involvement of viewers who do not play
Shop: for physical and digital goods
Social network for esports players (PC/Smartphone/Console)
ESPORTS PLATFORM
• Integration with MediaMarkt web-site, holding of online tournaments
Case for MediaMarkt: full esports backend
INTEGRATION FOR BRANDS
• Integration with MediaMarkt CRM, fully branded solution
Case for MediaMarkt: full esports backend
INTEGRATION FOR BRANDS
honor-cup.ru turnir.igromania.ru/dota2
INTEGRATION FOR BRANDS
Solution on standalone web-domain
INTEGRATION FOR BRANDS
Launch on click-storm.com or on client’s web-site with full integration
https://click-
storm.com/ru/event/71/
Launch on click-storm.com or on client’s web-site with full integration
INTEGRATION FOR BRANDS
Launch of branded tournament at https://plantronics-cup.ru/
INTEGRATION FOR BRANDS
Own tool:
• LAN-centers management software with
CRM
• Direct integration with eSports platform:
• single account for tournament system and
esports arena software
• Built-in loyalty system
• coins for time spent in cyber cafe
• Advertising opportunities for sponsors
Cloud based LAN-centers management software with CRM
LAN-CENTERS MANAGEMENT SOFTWARE
• 18 semi-professional tournaments
• 3 professional tournaments:
StarCraft:Remastered and Quake Champions
• 3 CityBattle tournaments, Moscow versus SPB in
arena clash format
• 20+ thousand sold hours in MediaMarkt esports
venues
CYBERARENAS in MediaMarkt (Moscow and SPB)
ESPORTS VENUES
• Hearthstone 3-days
tournament in Singapore
during ok.DOTA2 Cup
GG Convention: Hearthstone challenge in Singapore
FESTIVALS AND TOURNAMENTS
• Festival of esports, cosplay and board games
• Online-tournaments in 5 disciplines (10 open tournaments and finals)
• Game design workshops, lectures about esports industry, artist competitions
«CYBERIADE» in Innopolis (Russia)
FESTIVALS AND TOURNAMENTS
Master-classes, autograph-sessions, show-matches
OFFLINE ACTIVATION
Vladimir PGG Anosov – ex.
professional DOTA 2 player,
analyst in Maincast
Igor Bruce Utkin – ex. professional StarCraft: BroodWar,
CEO of esports team RoX, commentator in StarCraft
Boris Starsky Staroselky –
worked for StarLadder,
professional team owner
Professional streamers
STREAMS
Special project with the participation of esports celebrities
STREAMS
Ilya "ALOHADANCE" Korobkin
A popular streamer and professional
player in DOTA 2
Oleg "Stray228" Bocharov
Popular DOTA 2 streamer
• Streamers predicted match results throughout The Internationals 2019
• Forecasts were published as articles on Sport24.ru
• Client’s contest ad:
• on the streamers’ channels
• Targeting ad on gamers
Result:
• CPL (registration in the sport24 contest) was twice lower than the client’s expectations
