exploring new opportunities for collaboration, digiday brand summit, december 2016
Post on 16-Jan-2017
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THE MANCHILD
Source: Quaker Insights, 20152
Cap’n Crunch Consumption by Age Insights
60%40%AdultsKids
“Be a Cap’n”CELEBRATE THE BALANCE BETWEEN BEING “GROWN UP” WHILE STILL BEING ABLE TO
EXPRESS YOURSELFOwn The
Moments: Trends that make the millennial males tick.
CelebrateSelf Expression:
Humanize through humor &
individuality.
Feature Non-Traditional
Meals: Emphasizes how we fit into any
time of the day.
Deliver onTasty Mornings: Positioned the go-to morning comfort food.
HUMOR LIFESTYLE FASHION MUSIC SPORTS/
GAMING DATING
IDENTIFYING THE TALENT
1. OWN FUNNY FOR CEREAL
2. ENLIST SUPER INFLUENCERS
KEY TAKEAWAYS
Be flexible
Pick the right partners
Consumers first. Brand second.
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