2

“…native is in the eye of the beholder, depending on where one sits in the ecosystem and the strategic and media objectives of the marketer. .” – IAB Native Advertising Playbook

“…native doesn’t merely fit into the stream of a publisher’s user experience in terms of design – it fits with the publisher’s value proposition in terms of content.” – Pandodaily – Web Publication about Technology news, analysis, and commentary with a focus on Silicon Valley

WHAT IS NATIVE ADVERTISING?

True Native: Brand Content Published on a Publisher’s SiteTEN YEARS AGO

Today, There are Multiple Types of Native Advertising

Evolution of Sponsored Content Evolution of Display AdsNATIVE DISPLAYTRUE NATIVE

Captures Credit

Behaves Like Display (Clicks Out)

High Bounce - 30 sec time spent

Each Native Format has a Distinct Purpose

Low Bounce - 90 sec time spent

Behaves Like Content (Clicks In)

Engage & Improves Consideration

NATIVE DISPLAYTRUE NATIVE

Evolution of Sponsored Content Evolution of Display Ads

3xHigher Lift22% 7%

Same Content, Different Environments, Different Results

Branded Content on Brand SiteBranded Content on Publisher Site

SOURCES: IPG MEDIA LABS / FORBES 2016 RESEARCH STUDY

Evolution of Sponsored Content Evolution of Display Ads

NATIVE DISPLAYTRUE NATIVE

NATIVO STRATEGYMonster leveraged Nativo’s True Native execution. To help shift brand perception, Nativo targeted millennials who did not grow up with the brand and are actively looking for new jobs.

CASE STUDY: MONSTER CAREER SERVICES

Native Campaigns run on Nativo Resulted in better brand equity and recommendation intent metrics than other media executions.

SOURCE: MILLARD BROWN

MONSTER’S GOALMonster was looking to energize their stale brand perception, drive top-of- mind awareness and regain market share with new job seeker accounts.

RESULTSNativo ranked #1-2 in all metrics, outperforming all other partners which included social, content sponsorships, display, and pre-roll. Nativo drove 16% lift in favorability and the following metrics shown to the right.

+15%Aided

Awareness

+9%Unaided

Awareness

+15%Intent To

Recommend

+13%Intent To Use

“”

Content at Every Stage Fixes the Funnel

ACTION

ENGAGE

AWARENESS

NATIVE DISPLAY• Conversion TAG• Remarketing TAG

TRUE NATIVE

NATIVE VIDEO

RETARGET WITH CONTENT

RETARGETWITH ANY PARTNER

Tying it Together: Connecting Content with Conversion

TAG

ANALYZE &

SEGMENT

ENGAGECONVERT

CASE STUDY: TRAVELContent Builds Valuable Audiences

RE- ENGAGE ACTION

$1Spent

For Every

True Native Audience

Brand Audience

ENGAGE

Brand Audience

$20.00ROAS

True Native Audience

$20.67ROAS

ALL NAMES TRADEMARKS, LOGOS, AND ICONS IN THIS MATERIAL ARE REGISTERED TRADEMARKS AND ARE USED TO IDENTIFY PRODUCTS AND SERVICES OF THEIR RESPECTIVE OWNERS.

ADVERTISING@NATIVO.COM | NATIVO.COM | @NATIVOPLATFORM

LOS ANGELES | NEW YORK | CHICAGO | SAN FRANCISCO | LONDON

862.251.2640mcrowley@nativo.com

Mike Crowley