extending your brand's reach - wichita metro chamber sunrise scrambler

Extending Your Brand’s Reach

Wichita Metro Chamber Sunrise ScramblerNovember 20, 2013

What’s in a brand?(And what isn’t, exactly.)

A brand is more than…

A brand is more than…

A brand is more than…

A brand is more than…

A brand is more than…

A brand starts with a promise.

“A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company.”

-Jean Wilcox, ABC’s of Branding

A brand is built on consistent customer

experience.

Operations | Technology

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Consistent Experience

Sales & Customer Service

Online | Digital | Social

Media & Public Relations

Direct Mail

“Traditional” Advertising

Brand Ambassadors

A brand is largely defined by the

consumers of the brand.

“A brand promise is the commitment to deliver made between that brand and its audience.”

-Mark Di Somma, Brand Strategy Insider

Survey | Research | Listen

Where do your customers

experience your brand?

Audience

Audience

Audience

Audience

Audience

Who are your customers and where

do they want to interact with your

brand?