extreme makeover: web edition

Extreme Makeover: Web EditionOptimizing the online experience

Susan PriceMCA-I 2007

Intros

User GoalsBusinessGoals

Our Brave Subjects

AgendaGround rules

Makeover Process

“Before” Pictures

Makeover Opportunities

“After” Pictures

Q&A

Makeover Process

Analyze

Goals

Audiences

Tasks

Competitors

Design

Information architecture

Wireframes

Visual design

Build

Code

Test

Release

Maintain

Publicize

Gather feedback

Refresh and improve

Goals

Be found

Get more business

Get the right kind of business

Educate clients and set expectations

Support sales efforts

Support operations/projects

Support the brand

Audiences

Communications manager

PR or agency project manager

Human resources manager

Special events coordinator

Freelancers and peers

Press

Vendors, bankers

Find your business

Find contact info

Find location

Qualify you as a vendor

Learn about you and your offerings

Use your site to refer you to others

Tasks

Competitors

Competitor Atlanta

Subject #1

http://on-lineproductions.com

On-line productions main

Opportunities

Google results for Atlanta Video

Page Title Opportunities

The Makeover

Homepage: Answer the User’s Questions

Did I land in the right place?

Are these people legit?

Do they sell what I need?

Are they a good match for me?

How do I get in touch with them?

Page Flow DiagramEntry Points

Demo Reel

Google Google Local Yellow Pages Ads Email Sigs Referrers

Services

Home

Testimonials

Contact Us

End Points

Schedule a Free Consultation Project Worksheet Map Contact Form

Desired Flow

Site Map

On-Line Productions Home

Privacy Policy

Legal Stuff

Site Map

About O-LP Contact Us

O-LP feature

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ProductionLocation

Jobs

Post ProductionResume/Creds

Testimonials

Awards

Services

Philosophy

Equipment

Request aDemo DVD

Clients

Package #1

Package #2

Project Worksheet

Demo Reel

OLP wireframe

logo

Atlanta’s [Best] Full-Service Professional Video Production and Editing.

Happy quack to give sense of your brand (personality and approach) to set expectations and prequalify clients.

Serving Atlanta and the U.S. since 1987:•Location shooting•Corporate, broadcast and cable shoots•Veteran 1-3 person camera crews for HD, BETACAM or DV •Editing masters for broadcast, cable, corporate and internet display •State of the art AVID Adrenaline digital editing facility

Demo Reel

About Us Contact Us

Love of Craft

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Use our Video Project Worksheet and get a FREE Consultation on your video project

Sample #1Now Playing

Services Equipment

Picof

Worksheet

Request aDemo DVD

Clients Demo Reel

Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map

“Best video producers ever.”-Happy Client, FatCorp

Sample Title (2:26 | 3 MB)This training video for FatCorp required a veteran 3-shooter crew dodging construction crews in a fast-paced, thrilling location. Live tigers presented an additional challenge.

New Media Experts: •Streaming media•YouTube, QuickTime, RealPlayer clips•Video or audio Podcasts•Netcasting•Wide screen friendly video

Sample #1

OLP Contact FormThanks for your interest in On-Line Productions. Use our worksheet to get a FREE consultation from our experts.

Name _____________________________________

Address _____________________________________

Address 2 _____________________________________

City _____________________________________ State ______ Zip _________

E-mail _____________________________________

Preferred contact: (o) Phone (o) E-mail

Comments _____________________________________________________________

_______________________________________________________________________

On-Line Productionssales@on-lineproductions.comSuite 201820 Executive Park WestAtlanta, GA 30329Phone: (404) 634-5572Fax: (404) 325-4608Pager: (404) 225-3632

Submit

logo

About Us Contact UsServices Equipment Clients Demo Reel

Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map

Subject #2

http://www.rucinskireetz.com

Opportunities

Game: Find the Video Firm

Google results for Wisconsin Video

The Makeover

Game: Find the video firm

Game: Find the video firm

RR: Branding Deliverables

Resources

Web Design Checklisthttp://www.sdcity.edu/WebGuidelines/pdf/design-checklist.PDF

Jared Spool’s UIETips eNewshttp://www.uie.com/

Jakob Nielsen’s Alertboxhttp://www.nngroup.com/reports/newsletters/

Search Engine Watch

http://searchenginewatch.com/showPage.html?page=webmasters

MediaRich: Expert Interaction DesignsVisit us at http://mediarich.net