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Websiteo CMSo Landing pageo SEOo Content: TEXT-IMAGE-VIDEO

Social Mediao Editorial plano Content strategy

Impact Measuremento Methodologies and toolts

Advertising

SUMMARY

WEBSITE

5 FEATURES EVERY WEBSITE SHOULD HAVE

A clear message

Responsive and cross platform design

Social media integration

Search engine optimization (SEO)

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CONTENT MANAGEMENT SYSTE - CMS

AN INSTRUMENT TO BUILD AND MANAGE

WEBSITE

A content management system (CMS) is a software application or set of relatedprograms that are used to create and manage digital content. It is relatively theeasiest way to have a website updated to current technologies, with adequate safetystandards (taking care to update the core constantly) and to have available tools thatcover all the needs for marketing and SEO.

LANDING PAGE

A WEBSITE WITHIN

THE WEBSITE

A specific landing pages should be logically sequential and fully exclusive extensionsof the particular call to action you proposed in your email or in your advertisingcampaign.

SEARCH ENGINE OPTIMIZATION - SEO

SEARCHING ENGINE OPTIMIZATION

Optimizing content for SEO does mean you need to incorporate keywords into your blog posts or web copy. It doesn’t mean that you need to do so at the expense of good writing.

CONTENT: TEXTS, IMAGES AND VIDEOS

Make the contents harmonious and easy to read

Social media videos generate up to 1200% more shares than texts and images combined

Different media, different dialectic, differentreactions

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SOCIAL MEDIA

THE MOST POPULAR SOCIAL MEDIA SITES IN 2019

Facebook

YouTube

Instagram

Twitter

Linkedin

2.23 billion Monthly active users

1.9 billion Monthly active users

1 billion Monthly active users

335 million Monthly active users

294 million Monthly active users

CONTENT STRATEGY

4 COMMON SOCIAL MEDIA SHARING PLAN TO TEST

4 pieces of content from others, 1 reshare, 1self-serving post

5 pieces of content from others, 3 from you, 2personal updates

60% others’ content, 30% your content,10% promotional

1/3 posts about you, 1/3 curatedcontent, 1/3 conversations

5-3-2

Golden ratio

4-1-1

Rule of thirds

IMPACT MEASUREMENT

FACEBOOK INSIGHTS

Data on social media is generated by a wide variety of user actions. Each of these actions leaves a digital trace that can be stored and analyzed.

4 IMPORTANT METRICS

HOW ARE MY WEB PAGES AND CONTENTGOING?

EXPOSURE

REACH ENGAGEMENT

FAN/FOLLOWER REACH

ADVERTISING

ADVERTISING

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