fa102c presentation

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Research, Branding, Motion Graphic for Nudge

Design Studio

Coco Ye

Current Behavior

- Traveler leaves home with a neatly organized suitcase, and

returns with a messy one.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Scenario

In the beginning of the trip, suitcase is well-organized.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Scenario

During the trip, traveler starts to lose track of where to put things.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Scenario

At the end of the trip, suitcase is a mess.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Desired Behavior

- Travelers keep their suitcase well-organized throughout the trip

by putting flexible and movable color-coded divider in the

suitcase.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Design Tip Employed

- Make it obvious to everybody what is the right thing to do.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Nudge Design Proposal

In the suitcase, add flexible and dismountable

interlayers to encourage people to organize.

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Logo Design Research

Chosen words: efficient, organized, preferable

- In Chinese, efficient = 有效率的

- In Indonesian, organized = diselenggarakan

- In Icelandic, preferable = æskilegur

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Logo Design Research

有效率的／efficient

diselenggarakan／organized

æskilegur／preferable

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Logo Design Sketching

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Logo Execution in Illustrator

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Logo

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Name

The word, “interior”:

- in Latin, “intra”

- in Indonesian, “interiornya”

- in Czech, “interiér”

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Name

Chosen word: Interior, changed to “IntraCase”

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Logotype

Audio Track

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Choosing instruments:

- Chinese Muyu

- Indonesian Drum

- Icelandic Langspil

Final Audio

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Background Video

3h | simple animation

Branding Video Screenshots

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Storyboard

6.

3.

6.6.

2.

6.

1.

4.

Coco Ye, Professor KlinkowsteinFA102C

Motion Graphics IdentityBehavior Design Studio

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Branding Video Screenshots

3i | more complex animation 1

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Branding Video Screenshots

3i | more complex animation 2

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Branding Video Screenshots

3i | more complex animation 3

Thank You!

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye