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ANALYSING THE CUSTOMERS PSYCHOLOGY, ON THE BASIS OF THEIR FACEBOOK UPDATE.

PRODUCTS1- Smart phone- Android. Touch & type feature. Wi-fi & high speed

internet support. Rs. 10,500 only.2- Sunglasses- Sleek & stylish. Trendy. Bikers oriented. Rs. 550 to 3000 only

3- Mp4 player- Easy shuffling. Fast charging. Good battery

backup. Rs. 1600 to 5000

only4- Perfume- Premium quality. Long lasting smell. Luxury product. Rs. 1500 only

SEGMENTING, TARGETING

& POSITIONING

SEGMENTATIONPSYCHOGRAPHIC SEGMENTATION – ON THE BASIS OF DIFFERENT GROUPS WITH THE LEVEL OF RESOURCES THEY HAVE :-

Higher resource groups

1- Innovators.2- Thinkers.3- Achievers.4- Experiencers.

Lower resource groups

1- Believers.2- Strivers.3- Makers.4- Survivors.

DEMOGRAPHIC SEGMENTATION On the basis of age. On the basis of gender.

Smart phoneInnovatorsThinkersYouth (age between 20 to 40)

MP4 playerYouthStrivers.Experiences.Makers

SunglassesStrivers.Experiences.Youth.

PerfumeAchieversExperiencesStrivers

POSITIONING Smart phone- Easy functions with bundles of features. Perfume- Luxurious product for premium class. Sunglasses- Stylish & trendy for today's youth. MP4 player–- World class quality at an affordable price.

PROFILE 1

KNOWLEDGEABLE.VALUE ORIENTED.EXPECTS BEST SERVICES FROM THE MARKETERS.LIKES AUGMENTED BENEFITS.SEARCHES FOR THOSE PRODUCT WHICH ARE HAVING HASSLE FREE USAGE.

SEGMENTATION: PSYCHOGRAPHIC, THINKERSPRODUCT OFFERED:SMARTPHONE

PROFILE 2

PERSONALITY TYPE: STRIVERSPRODUCT OFFERED: MP4 PLAYER

VALUE SEEKERHIGH SELF ESTEEMCASUAL ATTITUDE

PROFILE 3

SARCASTICVALUE FOR MONEYSOCIAL

PERSONALITY TYPE: EXPERIENCES.PRODUCT OFFERED: PERFUME

PROFILE 4

PERSONALITY TYPE: STRIVERSPRODUCT OFFERED:SUN GLASSES

FUN LOVING.TRENDY.ENTHUSIASTIC.

PROFILE 5

PERSONALITY TYPE: MAKERSPRODUCT OFFERED: MP4 PLAYER.

CONSERVATIVE.SELF MOTIVATOR.

PROFILE 6

PERSONALITY TYPE: EXPERIENCERS.PRODUCT OFFERED: MP4 PLAYER

SOCIAL CONCERN.ENTHUSIASTIC.

PROFILE 7

PERSONALITY TYPE: EXPERIENCERS.PRODUCT OFFERED: MP4 PLAYER

CONFUSED.SOCIAL.FUN LOVING.

PROFILE 8

PERSONALITY TYPE: INNOVATORS.PRODUCT OFFERED:SMARTPHONE & PERFUME.

SOCIAL RESPONSIBELHIGH SELF ESTEEM.ACTIVEMATURE

PROFILE 9

PERSONALITY TYPE: STRIVERSPRODUCT OFFERED:SUN GLASSES

FUN LOVINGCONVENTIONALPRACTICAL

PROFILE 10

PERSONALITY TYPE:EXPERIENCERSPRODUCT OFFERED: MP4 PLAYERS

IMPULSIVEYOUNGEXCITED