facebook ads: 10 steps to get more fans, leads & profits - free webinar with mari smith

© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

•  Free 2-hour Hangout with Mari Smith: October 30th, 2013!–  http://bit.ly/10FBads !

• Welcome!!– Hashtag: #10FBads!– Q&A: how to ask questions:!• Facebook Comments!• Google+ or YouTube!• Hangout - LIVE on camera!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Facebook Ads!–  Voice of business!

• Sponsored Stories!–  Voice of friend!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Facebook Ad Placements!1.  Desktop Right Column!2.  Desktop News Feed!3.  Mobile News Feed!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Facebook Ad Types!1.  Ad!2.  Sponsored Story!3.  Video Ad!4.  (Mobile App Ad)!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• What can you advertise?!1.  Website!2.  Facebook Page (new likes or any app/tab)!3.  Facebook Page post!4.  Facebook App!5.  Facebook Event!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Helpful resources!•  http://bit.ly/FBadSpecs

One-page Facebook Ad Creative Specs!•  http://bit.ly/FBadGuide

Ads Product Guide Overview!•  http://bit.ly/Fbpeguide

Facebook’s Power Editor Guide!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #1!– Create a clearly defined,

integrated marketing plan!•  Social media is an AMPLIFIER – what exactly

are you amplifying? Is it clear?!•  Website. (Minimum: landing page)!•  And/or Facebook landing tab!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

•  Mari’s Social Media Success Model:!Focus > Design > Voice > Content > Engagement > Promotion > Conversion > Track & Measure > Scale!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #2!– Review/Build your Facebook

Page!•  “Everything starts with your Page.” !•  https://www.facebook.com/business/overview !

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #3!– Identify WHO you want to reach

on Facebook!•  Use Graph Search!•  Your Target Market!

–  Where do they live?!–  What is their age?!–  What is their family/marital status?!–  What are their hobbies and interests?!–  What industry do their work in?!–  What is their financial status?!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #4!– Decide WHAT you’re going to

advertise!•  You can advertise:!

–  URLs!–  Facebook Business Pages!–  Facebook Place Pages!–  Facebook Applications!–  Facebook Events!–  Facebook URLs (e.g. a specific landing tab)!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

•  Decide what ACTION you want to drive with your Facebook Ads!– Drive people somewhere ON Facebook?!

•  Page Ad to get more likes!•  Post Ad to get more engagement!•  Event Ad to get more RSVPs!•  Landing tab ad to drive traffic to a contest!

– Drive people somewhere OFF Facebook?!•  Domain ad (to get leads/opt-ins/registrations/sales)!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• KEY:!– You must have a good landing

page in order to maximize conversions!!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #5!– Write your ads!

•  POST = people, objective, strategy, technology!•  Come up with ideas for multiple ads – the more the better!

Brainstorm 10-12 ideas.!•  Set aside time to surf Facebook with the sole goal of watching

what ads catch your eye. Create a swipe file. Make a note of what caught your eye and why.!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Must have 3 components:!– Title = 25 chars max!– Body text = 90 chars max!– Image = varies depending on

type of ad and placement (refer to one-page guide http://bit.ly/FBadSpecs )!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Ad copy:!– Write as BENEFIT driven!– Must understand F&B!– WHY do people buy from you?

What do they get?!– Copywriting = KEY skill!!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Select a main point to focus on in the ad!✖  “Hey, check out our business in general. We

rock and our stuff is amazeballs!”!✔  “Download our crazy good tool to immediately

get 100 hot new leads! Already used by 14 bazillion peeps!”!

✔  “Free ebook! Attract the man of your dreams in 5 ridiculously easy steps you could do them in your sleep!” !

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #6!– Understand Power Editor!

•  Don’t be afraid!!•  PE is your brand new BFF! Get ready to fall in

love!!– Create a Custom Audience, Lookalike Audience!– Access Partner Categories!– Advanced Ad types!– Advanced Placement!–  Target Mobile Devices!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #7!– Create Your Ad In Power Editor!

•  Now you’re ready!!•  Start simple!•  Campaign > Ads!

– Multiple Ads!– Ctrl (or Cmd) C & V!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #8!– Launch your campaign!!

•  Check dates!•  Check budget!•  Troubleshoot?!•  Get out the champagne!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #9!– Track and monitor!

•  Test, test, test!•  Split test!•  Remember, the goal is to get more fans, leads

and profits!•  How will you measure ROI? !•  What are your KPIs?!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• STEP #10!– Rinse and repeat!!• What worked well?!• What did you learn?!• What will you not do again?!

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

•  Facebook Marketing Success System!–  Brand new online course with Mari Smith,

featuring Facebook Ads expert Dennis Yu!

– www.marismith.com/fmss !

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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

• Prize Drawing!!– WIN a seat at the Facebook Ads

Clinic bonus session!– 5 names drawn at random from the

first 101 to sign up !– www.marismith.com/fmss !

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