facebook for journalists and media

Facebook for journalists and media

Tips and Tricks regarding The laTesT Facebook edgerank change in laTe 2013

What’s going on withmy Facebook traffic?

In August 2013, Facebook announced changes to their EdgeRank algorithm that should benefit media websites

Facebook wants to become a source of news for their users

These changes were adopted in the late October 2013

Facebook EdgeRank

Average Facebook user has around 280 friends and 40 Facebook Pages they liked

If Facebook would show users every interaction from these connections, we would end up with too much content and a lot of noise

This is why they introduced EdgeRank, an algorithm that helps Facebook determine what is important to each user

In short this means that Facebook prefers content from a source that you have interacted with in the recent history (u), content is preferred to likes and comments (w) and fresh content is preferred to the old (d)

Priority to highly relevant news content

NOT: memes, photos and other entertaining content

EdgeRank now takes into account how many of Facebook users’ friends have clicked on the link

To increase total reach of your posts, you should publishcontent more often – every 40-50 minutes

EdgeRank update – October 2013

Facebook is still the social traffic leader

6.6% StumbleUpon

58.2% Facebook

26.1% Twitter

9.1% other

breakdown of Total social referrals by network

70%

Q3Q2Q1

56%

42%

28%

14%

Facebook Twitter StumbleUpon Other Social0%

And this percentage is growing

half-life of an article on Facebook vs Twitter

Posts on Facebok “live longer”

half-life of an article on Facebook vs Twitter

8

6

4

2

Facebook Twitter0

Half-life in hours

Sites with popular content have benefited from changes in EdgeRank

2011 2012 2013

40000000

80000000

120000000

160000000

200000000

Q3Q2Q1

The key is in popular content – TOP 10%

Percent of Social Traffic from Top Content

100%

80%

60%

40%

20%

Top 1% Top 5% Top 10% Bottom 75%0%

So, how to discover the most popular, interesting

and high quality content?

Mediatoolkit is an award winning, real-time content discovery tool that delivers the best articles, trending news and viral content from all over the web, using

predictive analytics and over one billion editors.

Add sites you usually visit, and find out what’s popular on them in a glance

Discover new popular content in your Live Feed

Track stories on your site worth sharing in Best performance

You can easily see which stories were not yet published on your Facebook Page

*

Once you’ve published a story, promote it with Facebook ads, if it’s still performing well

A popular story will be among the best performing ones on multiple sites

It’s still important to publish FIRST

A popular topic can reach TOP 10 multiple times

Track stories with keyword search and Trending list

Facebook tips and news

Publish content with clickable title and description

Use images and text links to increase reach of your posts thus increasing your engagement and visits

*

Facebook will even promote your site for free

So make sure you have all the details on your Facebook Page filled in*

Publish popular articles more than once

Increase your reach and get even more traffic*

More from… your site

Once a Facebook user clicks on your content, more stories from your site will appear in the news feed

This should engage the user again, once they’ve returned to Facebook

Trending now

New type of Facebook preferred posts

Cannot be selected by publisher

Facebook promotes these posts, as the most popular ones in their parnters’ network

Facebook Insights for Websites

Use Facebook’s tool to determine the right positions for Share and Like buttons

Easily measure and analyze your Facebook traffic

One more time

Fill in all fields on your Facebook Page

Steadily grow your fan base with Page Like ads – target ads according to your targeted market

Discover new popular content with Mediatoolkit

Find best performing articles and publish them on Facebook

Post regularly with interesting headlines and engaging descriptions - every 40-50 minutes

Boost the best posts with Facebook Ads to get even more traffic

daniel ackermannCSO + coFounder

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high-standard of excellence

antonio tomacSoftware Developer

hrvoje grubišićDesigner

tomislav grubišićCTO + coFounder

paško pajdekSoftware Developer

mario šestakDesigner

ivor biharProduct Manager

tony mrakovčićSoftware Developer WebFest.Me 2012

startup contest winner

Geeks On a PlaneZagreb 2012

Webit Congress 2012 finalist

TechCrunch Disrupt2013 New York

TeaM THINK SOCIAL

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