facebook in south-east asia - march 2011 data snapshot

SOUTH‐EASTASIAINCLUDESCAMBODIA,INDONESIA,LAOS,MALAYSIA,PHILIPPINES,SINGAPORE,THAILAND,ANDVIETNAM.DATASOURCE:FACEBOOK,MARCH2011

SOURCE:FACEBOOK,MARCH2011

18%Facebookaveragesabout

totalpenetra5onacrossallSouth‐EastAsiancountries

BASEDONTOTALCOUNTRYPOPULATIONSIZE.SOURCE:SOCIALBAKERS.COM,MARCH2011

500,000newSouth‐EastAsianusers

joinedFacebookinFebruary2011

SOURCE:SOCIALBAKERS.COM,MARCH2011

SOUTH‐EASTASIANCOUNTRY

FACEBOOKPOPULATION

Indonesia 35,174,940

Philippines 22,651,600

Malaysia 10,138,760

Thailand 8,421,780

Singapore 2,295,420

Vietnam 1,559,640

Cambodia 247,220

Laos 45,280

SOURCE:SOCIALBAKERS.COM,MARCH2011

54%ofusersinAsia

menaccountfor

SOURCE:FACEBOOK,MARCH2011

18‐24:40%

25‐29:15%

13‐17:23%30‐34:

10%

35‐39:5%

40‐49:5%

50‐59:2% 60+:

<1%

ofFacebookusersinSouth‐EastAsiaare

78% under30

SOURCE:FACEBOOK,MARCH2011

50%ofFacebookuserscheckintothesite

everyday

SOURCE:FACEBOOK

3½hoursusersinSouth‐EastAsia

spendanaverageofmorethan

onthesiteinanygivenmonth

SOURCE:COMSCORE,JUNE2010

COUNTRYMONTHLYMINUTESPERUSER

MONTHLYVISITSPER

USER

Philippines 332 26

Indonesia 324 23

Malaysia 226 22

Singapore 221 22

SOURCE:COMSCORE,JUNE2010

SimonKemp

EngagementPlanner,BBHAsia‐Pacific

simon.kemp@bbh‐asiapac.com.sg

@eskimon