facebook marketing - big brand secrets for small businesses - m2con digital marketing conference

By: Amberly Rundell

1 Billion People

• RRun a Contestun aRun Contest Contest

http://www.youtube.com/watch?v=ZQzsQkMFgHE

Welcome to the

Social Media Revolution

84%of B2B marketers use

social media in some form

77% of B2C’s acquired customers from Facebook:

(State of Inbound Marketing) 2012)

Facebook is not just for the big dogs…

What’s the whole point?

The Proof is in the Numbers

Website visits from Facebook

10 Ways to ROCK your Facebook Marketing

#1 - Create an Awesome Facebook Page

www.facebook.com/pages/create.php

Do the Check

Got it? Flaunt it!

Create an “Easy To Remember” Address

Connect With Others#2 - Connect with Others

#3 - Post Interesting Content

Nobody clicks on boring

What is UNIQUE to your business?

How do YOU stand out?

Get them salivating before they even walk in the door.

Give them the experience

How do YOU stand out?

Pull back the curtains!

Provide News

Provoke an Emotion

Show Off Your Products

Pictures Say A Thousand Words

Be Genuinely Interested in Others

Be Shocking

Be Agile

Are you posting something appropriate or AWESOME?

Listen#4 - Listen

Talk Back!.

(Most businesses forget to

Comment, Like, Share, etc. Posts, etc do this!)

#5 - Engage Your Audience

Caption Contests

TELL THEM what to do!

“Comment below…”“Click like if..”“Share this..”“True or False”“Caption this..”

Polls

Community Events

# 6 - Give them Eye Candy!!!

Make Collages

www.ribbet.com

Edit Photos Like a Pro!

www.picmonkey.com

#7 - Give Them Something

www.mashable.com

Exclusive Promotions

#8 - Educate

Be the Authority

Top 10 Tips List

• Top 10 “Must See” Places in Saratoga• Top 10 Things To Do in the Adirondacks• Top 10 For Healthy Eating• Top 10 Must Wear Trends this Summer

# 9 – Make It Fun With Apps

Add Events, Menu, etc.

Get Leads

#10 - Promote!Get More Fans

Email Signatures

Email Newsletters

Social Proof

Website

Receipts

Promotional Materials

Word of Mouth

Don’t forget to find us on Facebook!

Media

Run a Contest

Contests

Facebook Ads

Let’s Connect!

@AmberlyOnlinearundell@mannixmarketing.com

(518) 743-9424

Now that you know the secrets, it’s time for YOU to go out and ROCK your

business with Facebook Marketing! Marketing!