facebook marketing - big brand secrets for small businesses - m2con digital marketing conference
DESCRIPTION
Amberly Rundell, Social Media Strategist at Mannix Marketing teaches you the Top 10 ways to rock your business with Facebook Marketing! "We don't have a choice whether we do social media. The question is how WELL do we do it?"TRANSCRIPT
By: Amberly Rundell
1 Billion People
• RRun a Contestun aRun Contest Contest
http://www.youtube.com/watch?v=ZQzsQkMFgHE
Welcome to the
Social Media Revolution
84%of B2B marketers use
social media in some form
77% of B2C’s acquired customers from Facebook:
(State of Inbound Marketing) 2012)
Facebook is not just for the big dogs…
What’s the whole point?
The Proof is in the Numbers
Website visits from Facebook
10 Ways to ROCK your Facebook Marketing
#1 - Create an Awesome Facebook Page
www.facebook.com/pages/create.php
Do the Check
Got it? Flaunt it!
Connect With Others#2 - Connect with Others
#3 - Post Interesting Content
Nobody clicks on boring
What is UNIQUE to your business?
How do YOU stand out?
Get them salivating before they even walk in the door.
Give them the experience
How do YOU stand out?
Pull back the curtains!
Provide News
Provoke an Emotion
Show Off Your Products
Pictures Say A Thousand Words
Be Genuinely Interested in Others
Be Shocking
Be Agile
Are you posting something appropriate or AWESOME?
Listen#4 - Listen
Talk Back!.
(Most businesses forget to
Comment, Like, Share, etc. Posts, etc do this!)
#5 - Engage Your Audience
Caption Contests
TELL THEM what to do!
“Comment below…”“Click like if..”“Share this..”“True or False”“Caption this..”
Polls
Community Events
# 6 - Give them Eye Candy!!!
Edit Photos Like a Pro!
www.picmonkey.com
#7 - Give Them Something
www.mashable.com
Exclusive Promotions
#8 - Educate
Top 10 Tips List
• Top 10 “Must See” Places in Saratoga• Top 10 Things To Do in the Adirondacks• Top 10 For Healthy Eating• Top 10 Must Wear Trends this Summer
# 9 – Make It Fun With Apps
Add Events, Menu, etc.
Get Leads
#10 - Promote!Get More Fans
Email Signatures
Email Newsletters
Social Proof
Website
Receipts
Promotional Materials
Word of Mouth
Don’t forget to find us on Facebook!
Media
Run a Contest
Facebook Ads
Now that you know the secrets, it’s time for YOU to go out and ROCK your
business with Facebook Marketing! Marketing!