secrets of content marketing

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Weekly Wednesday Webinar Lunch ‘n Learn Feb 3 rd @ 1pm EST FEATURING: A Little Known Secret About Content Marketing! HOST: Galaxy Marketing Solutions More information: GalaxyMarketingSolutions.com

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Page 1: Secrets of Content Marketing

Weekly Wednesday WebinarLunch ‘n Learn

Feb 3rd @ 1pm ESTFEATURING:

A Little Known Secret About Content Marketing!

HOST: Galaxy Marketing SolutionsMore information: GalaxyMarketingSolutions.com

Page 2: Secrets of Content Marketing

Jim KurtzMarketing Advisor

Page 3: Secrets of Content Marketing

Capture MORE Business

with….

Content Marketing

Page 4: Secrets of Content Marketing

What is Content Marketing?

• Blogging

• Video

• Social Media

• Brochures

Page 5: Secrets of Content Marketing

The Secret of Marketing…

Create & Capture

Page 6: Secrets of Content Marketing

Create Compelling Copy

 1) Create such a compelling package and offer that people immediately buy the product or service. 

Page 7: Secrets of Content Marketing

Capture Their Interest

2) Capture interest and continue to engage your audience until they are ready to buy.

 

Page 8: Secrets of Content Marketing

Dental and Medical Services

• Only need your service once or twice per year.

• Cosmetic Services

Page 9: Secrets of Content Marketing

How do you stay on their mind?

If They Are Not Ready…

Page 10: Secrets of Content Marketing

CONTENT MARKETING

Page 11: Secrets of Content Marketing

You Share Information that is:

Relevant, Interesting and Valuable

They Will Remember You When…

Page 12: Secrets of Content Marketing

They will remember you when they are ready

andThey will refer you to others!

When you ShareRelevant, Interesting & Valuable

Information

Page 13: Secrets of Content Marketing

Blogging and Social Media:

• Make it easier for people to find you and

• Improves search engine rankings 

Easily Expand Your Reach

Page 14: Secrets of Content Marketing

Damn it Jim, I’m a Doctor not

a Content

Marketer!

Page 15: Secrets of Content Marketing

Outsource!

Options…

Hire someone in-house…

OR

Page 16: Secrets of Content Marketing

 

But…what do I talk about?

• Use your years of experience and training

• Several anecdotes about interesting or difficult cases.

Page 17: Secrets of Content Marketing

 

Examples…

Page 18: Secrets of Content Marketing

 

Spark the Interest

• Tell personal stories

• Show how you help people

• Showcase your uniqueness

Page 19: Secrets of Content Marketing
Page 20: Secrets of Content Marketing

Thank You!Jim Kurtz

Marketing Advisor