secrets of content marketing
TRANSCRIPT
Weekly Wednesday WebinarLunch ‘n Learn
Feb 3rd @ 1pm ESTFEATURING:
A Little Known Secret About Content Marketing!
HOST: Galaxy Marketing SolutionsMore information: GalaxyMarketingSolutions.com
Jim KurtzMarketing Advisor
Capture MORE Business
with….
Content Marketing
What is Content Marketing?
• Blogging
• Video
• Social Media
• Brochures
The Secret of Marketing…
Create & Capture
Create Compelling Copy
1) Create such a compelling package and offer that people immediately buy the product or service.
Capture Their Interest
2) Capture interest and continue to engage your audience until they are ready to buy.
Dental and Medical Services
• Only need your service once or twice per year.
• Cosmetic Services
How do you stay on their mind?
If They Are Not Ready…
CONTENT MARKETING
You Share Information that is:
Relevant, Interesting and Valuable
They Will Remember You When…
They will remember you when they are ready
andThey will refer you to others!
When you ShareRelevant, Interesting & Valuable
Information
Blogging and Social Media:
• Make it easier for people to find you and
• Improves search engine rankings
Easily Expand Your Reach
Damn it Jim, I’m a Doctor not
a Content
Marketer!
Outsource!
Options…
Hire someone in-house…
OR
But…what do I talk about?
• Use your years of experience and training
• Several anecdotes about interesting or difficult cases.
Examples…
Spark the Interest
• Tell personal stories
• Show how you help people
• Showcase your uniqueness
Thank You!Jim Kurtz
Marketing Advisor