facebook strategies to drive qualified leads for real estate professionals
Post on 28-Jul-2015
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Facebook Strategies to Increase Your Online Presence
Presented By:
Welcome
Harrison Blum Social Media Expert Certified Social Media Trainer Z Interactive
Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk
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Topics Covered Today
•Facebook Page Optimization and Fast Growth Techniques •Timeless Ways to Build and Grow Your Brand on Facebook •How to Mitigate Facebook’s Powerful Newsfeed Algorithm •Converting Facebook Fans into Qualified Leads •Running Facebook Ads Like the Pros •Mobile Optimization and Understanding Your Website Traffic •Steps to Automate Your Social Media Marketing •Resources for Continued Success
Today’s Agenda
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Download Today’s Presentationhttp://social.zinteractiveagency.com/OldRepublicTitle
Download the Presentation
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97% of Americans say they are more likely to try a product or
service if a social network friend recommends it.
Fast Facts
eMarketer 5
No longer a luxury, social media is a necessity.
Fast Facts
•Marketing: Promoting a product or a service to increase sales. !•Social Media: Online platforms where people connect and communicate
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What is a Facebook Page?
Profile Vs. Page
A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.
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The advantages to having a Page
Profile Vs. Page
•Not limited to the number of people you connect with. •Not separated by the friend request. •Access to robust insights allowing you to track marketing efforts and better understand your customer.
•Access to Facebook’s Ad platform and other commercial tools. •Not in violation of Facebook’s Terms of Service.
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Where to Start•Establish your goals and objectives. •Define your audience. Who are you REALLY trying to reach and connect with?
•Define your brand personality and tone of voice . •Decide your brand differentiator. •Understand your consumer’s journey, pain points and write & share content that helps to improve that journey.
•Create a content schedule and stick to it.
Setting Expectations
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Social Media Content Schedule
86% of posts are published M-F. Engagement is 32% higher on
the weekend.
eMarketer 16
Facebook Page Optimization Tips
Facebook Page Optimization Tips
How To Stand Out In A Crowded Marketplace
Facebook Page Optimization Tips
•Write the short and long description of your page • Include hours “Always Open” •Make sure you include phone, business email and website •Add relevant keywords in the description •Add awards and other Milestones
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Facebook Content Marketing Tactics
Google Analytics May 1 - June 1, 2014
Specific targeting and a $100 budget yielded a 5,000% lift in Facebook Engagement and a 156% Increase in Website Traffic during a two week long campaign.
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62% of real estate professionals ARE NOT paying for advertising
on Facebook.
Real Estate Industry Social Media Report 2015 - steps.com.au
Growth Techniques
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5 timeless steps to generating leads (and profit!) from Facebook Advertising.
Generating Leads Using Facebook Ads
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Step 1: Create an offer so good that people would (theoretically) pay for it.
Generating Leads Using Facebook Ads
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The top 3 performers are: 1.) Website Visitors 2.) Email & Phone Database 3.) Local Suburb (Interest Targeting)
Generating Leads Using Facebook Ads
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1.) Topics 2.) Headline 3.) Copy 4.) Call-to-action 5.) Ad spend 6.) Targeting
Generating Leads Using Facebook Ads
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Smartphone Use Is Growing
•There are over 250 MILLION mobile users in the US alone •There are over 310 MILLION mobile devices in the US •As of 2013 more people use their mobile device than their PC to go online
•Mobile searches have grown by more than 400% since 2010
•80% of customers abandon a mobile website if they have a bad user experience
Mobile Optimization
Mobile DifferencesCorporate Site
Menu: relocate to top right corner, maintain the vanishing menu button
Call to action: add convenient, highly visible click-to buttons
Content: situate the page content in a flow that is more relevant for mobile users, locate video on top
Example Customize Mobile Site
Mobile Optimization
Harrison Blum Social Media Expert Certified Social Media Trainer !Z Interactive http://zinteractiveco.com hblum@zinteractiveco.com (970)389-3515
Dylan Yarter Mobile Marketing Expert Mobile Marketing Consultant The Mobi Monk !The Mobi Monk http://themobimonk.com dylan@themobimonk.com (214)450-6260
Thank Youhttp://social.zinteractiveagency.com/OldRepublicTitle
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