How to Generate Qualified Leads through Facebook Advertising

Carissa ColesFacebook Ad Manager

Social Media Manager School

Hootsuite Professional Certified

Social Media Consultant

Case Study 1: Aviation CompanyCase Study 2: Internet Service ProviderCase Study 3: Travel Agency

Case Studies

Case Study 1: Aviation Company

GOAL

TARGET

CUSTOMERS

DRIVE

LEADS

STRATEGY

Created one Facebook Ad per training course

Created one landing page for each Facebook ad.

1

2

RESULTS579

No. of Leads/Inq

uiries

P 32 Cost Per

Lead/Inquiry

Case Study 2: Internet Service

Provider

GOAL

TARGET

CUSTOMERS

DRIVE

LEADS

STRATEGY

Created Facebook ad

Use their online application form as the landing page

Show the ad to their target market

Retarget the ad to those people who have visited successfully finish the step 1 but didn’t proceed.

1

2

3

4

RESULTS90

No. of Leads/Onlin

e Applications

278 Cost Per

Lead/Online Application

Case Study 3: Travel Agency

GOAL

TARGET

CUSTOMERS

DRIVE

LEADS

STRATEGY

Created one Facebook Ad per travel package

Created one landing page for each travel package (with complete information of the travel itinerary)

Show the ad relevant to the landing page

Launch new ad every now and then whenever they have new packages to avoid ‘ad fatigue’

1

2

3

4

RESULTS144

No. of Leads

171 Cost Per

Lead

Facebook Advertising IS WORKING

Short Exercise2 minutes

If you’re going to use Facebook

ads, what would be your goals?

Key TakeawaysHaving a Facebook page is not just having likes but also making sure those fans convert

Have a goal in mind

Identify your target market

Identify what a LEAD means to you

Plan and execute your strategies

Monitor results

Cheers!